What category should be selected for such business in GMB?

[Nitesh Choudhari]

I have recently come across a very versatile business who provide the following services for corporate sectors only. As they have a much wider field of business it's difficult to select business categories for their GMB profile. Can I have any suggestions for this? please. I am also providing their website link for reference.

Business Services:
1) Private cab services or Transport solutions.
2) Private Hotel & Service apartment.
3) Printing Solutions.
4) Event Management.
5) Corporate Catering.
6) Corporate Gifting.
7) Digital Marketing.

 

[JoyHawkins]

I would suggest putting the primary keyword(s) into this tool and it should help you determine what categories to use: PlePer Tools - GMB Category Helper

 

[dgrunited]

I have recently come across a very versatile business who provide the following services for corporate sectors only. As they have a much wider field of business it's difficult to select business categories for their GMB profile. Can I have any suggestions for this? please. I am also providing their website link for reference.

Business Services:
1) Private cab services or Transport solutions.
2) Private Hotel & Service apartment.
3) Printing Solutions.
4) Event Management.
5) Corporate Catering.
6) Corporate Gifting.
7) Digital Marketing.

You are going to end up diluting your SEO juice by having too many unrelated Primary Categories in the same GMB listing. Explained slightly differently, this is like being "a jack of all trades but a master of none".

Looking at the landing pages on the website, the content is so "thin" that no search engine is going to take this website seriously. With a DA & PA of 1 respectively, I doubt if this site can be sold on Flippa for $20.

 

[WilliamGMBE]

Oh, so something similar to Fedex Kinkos plus some other services. I have given the screenshot below of the categories used by Fedex Kinkos:

So, it is ok to use more categories, if that is what you want. Be clear and specific though.

One more thing you could do is look at the categories used by other businesses which provide a combination of services like yours. You can use the free chrome extension like GMB Everywhere for this. The categories in the above was captured that way.

 

[WilliamGMBE]

@Nitesh Choudhari To your question about dilution, I came across this article that explains the effect of two many cateogories: 99 Problems But Category Dilution Ain't One - Sterling Sky Inc . The good thing is that they have done some great experiments here. Hope this is helpful.

 

[Nitesh Choudhari]

Oh, so something similar to Fedex Kinkos plus some other services. I have given the screenshot below of the categories used by Fedex Kinkos:

So, it is ok to use more categories, if that is what you want. Be clear and specific though.

One more thing you could do is look at the categories used by other businesses which provide a combination of services like yours. You can use the free chrome extension like GMB Everywhere for this. The categories in the above was captured that way.

Hello WilliamA,

Thank You for your reply.
I am going to use multiple categories as required but, the problem I am facing with this business is that as per the their services there are no categories related to their business and it is getting difficult to find them.

 

[Nitesh Choudhari]

You are going to end up diluting your SEO juice by having too many unrelated Primary Categories in the same GMB listing. Explained slightly differently, this is like being "a jack of all trades but a master of none".

Looking at the landing pages on the website, the content is so "thin" that no search engine is going to take this website seriously. With a DA & PA of 1 respectively, I doubt if this site can be sold on Flippa for $20.

Hello dgrunited.

Thank You for your reply.
Yes I know that their website content is too thin and the SE's would not that the website seriously. The reason is that the website is new and still under development. The content are being written and over a period of time it will come up.
Also, the search console is yet to be linked with the website.