Jan 6, 2015
Reaction score
Wondering if anybody here has any good strategies to increase the number of customer reviews on Google/Yelp, etc. Many of the clients I work with are happy with just their phone ringing with little to no work on gathering client details like phone number or email (to reach out to).

What strategies do you use?
Last edited by a moderator:
Oct 25, 2013
Reaction score
In my experience at least, review building is something that's impossible to do without some pretty intimate cooperation from the client. The right time to ask for a review even is dictated by the processes the business has in place, and there's a lot of options depending on what works for the business owner/sales staff. If it's blue collar without a lot of tech in between the customer and the owner, you could even give them an easy way to verbally direct someone to leave a review. For example, after asking for feedback, if the customer's happy, you say something like 'we're glad to hear that, and we'd really appreciate it if you take a few minutes to write that down so other people can find us too. Just go on our website, scroll to the bottom, and look for the 'leave a review' link up top' or something like that.

You can either have that website link just forward to a pleper Google review, or Yelp, or whatever else you want. obviously if you do interact through email or whatever else, it's easy to send a link that way too. You get the idea.

I hear you though, it can be tough with certain clients and industries, and that's why it's important to find options that they'll actually use. All the tools in the world won't work if the client never makes it a part of the business.

Deleted member 10442

Here are a few options:

1. Review Blast
Take the clients customer email list (if they have one!!!) and load it into an email marketing platform of your choice. Send an email newsletter and make sure to prominently place your Google+ buttons/badges, ask for "Feedback" on their experience, or simply let them know that "You are on Google+"...

Asking for reviews is another topic entirely.. so in your email newsletter, choose whatever terminology you feel comfortable with.

2. Email Signature Links
Throw a little snippet of text at the end of the clients email signature that says "Leave us feedback on Google+". As they work with customers and vendors, the reviews will eventually trickle in. This is a long term play.

3. Point of Sale
Let it be known that your business is on Google+ and that customer feedback is crucial to maximizing customer satisfaction.

Here is Google's official advice on this topic: https://support.google.com/business/answer/3474122?hl=en

Mar 15, 2016
Reaction score
Great question! I think James and Chris both addressed some key points for review acquisition.

I agree with James that you need to work with the client, because their customer service will have a huge impact on whether people leave positive reviews or not.

The key is to make sure that the client, or their employees are asking for the review (which can be uncomfortable for some people, but necessary.)

As Chris mentioned, there are various touch points that provide the opportunity to ask for the review.

The Grade.us platform uses a few different tools to get customers into the review funnel. We use email drip campaigns, SMS/text messages, printed business cards with a link to a personalized landing page which guides customers to specific online review sites like Google, Yelp, or any niche site. We also have a kiosk mode for tablets that many businesses will keep at the front desk/cashier and have the customers input their own information.

One important part of the strategy would be to separate the request for feedback and a review. Since they typically serve two different purposes, having two call to actions (or even asking them to copy and paste their feedback on the review site) limits conversions. I recommend keeping it as streamlined as possible.

If you have any other specific details about your clients (industry, brick and mortar store make up, how many employees), it will help provide more insights for review acquisition.

Hope that helps!


Mar 8, 2016
Reaction score
Great topic! I've been trying a few things and non of them seem to be working well with Google Reviews. On email blasts we get only 1% of customers to leave a review (with Click ration at about 15%). I've tried landing pages, direct links, leaflets, in-copy step-by-step guides on how to leave a review... nothing really works for me.

For our industry (auto dealers), I see that incentives could work quite well. Some other dealers give customers a discount/gift card for a review. Our dealers don't want to do that.

@Garrett with the in-store kiosks, don't you run into problem with the reviews coming from the same IP? Google doesn't filter them out?

Tim Colling

Local Search Expert
LocalU Member
Sep 3, 2014
Reaction score
I've finally had a bit of success with review solicitation by using an approach that works for clients in my industry and by using a tool that helps with the process.

The tool that I have been using with decent success for several months is Grade.us, and it is working well for my firm. There are other tools to consider, too, and we did so before choosing grade.us. Your mileage may vary, of course.

The main thing is, choose a tool and then use it well.

The approach that has been working well for us has been to make the review requests "personal", from someone that the client's customer knows. That was advice that we received from Jon at grade.us, and it has turned out to be very helpful. When I read "email blast" earlier in this thread, I have to say that I had a pretty negative reaction to that. An "email" blast sounds, at least, like it's pretty impersonal, or at least like it might appear to be that way. Just saying.

ALL OF THIS depends on getting at least one bit of cooperation from our client: we HAVE to get a list of names and email addresses to which to send the review requests. That is still the biggest "blocking" factor that we run into.


Mar 8, 2016
Reaction score
The email customization is not an issue. MetaTags for FNAME LNAME, plus name of the Sale Rep in the FROM field, and his/her picture in the body. Open and Click rates are just great.

Based on the Click Rate to Completion Rate ration I find that the biggest issue is the process. Many get frustrated if they dont know how to leave a google review. Especially if they dont have a google account.

Using same email copy we get dozens of reviews every month for another industry-related review platform.


Jun 18, 2015
Reaction score
As a one-man business (doing mac repair), I have a fairly unique insights on what works best for me in getting reviews on Yelp and GMB.

1. Be really good at what you do. This will naturally get you positive reviews that won't be filtered and contain lots of good keywords.

2. There's a honey moon period of about 5 days from when work was done to ask for reviews. Ask in person, then follow up with an email in 3 days.

3. Make it as easy as possible for your customers to write reviews for your business listings. Gmail email addresses are a given for GMB. For Yelp, you'll have to look up whether they already have a Yelp account.

I don't recommend email blasts due to the impersonal nature of it. Even if you get reviews from eblasts, they're likely to be filtered and not as trust worthy to consumers. You want to build a gradual and consistent collection of reviews.


Jun 10, 2016
Reaction score
Follow up! I think the biggest factor in getting client reviews is showing that you care about their experience. I've had experiences where clients didn't have the time to follow up with their customers so I took it upon myself to give them a call back and ask how their experience was, then just send them over a quick email and let them know that you appreciate their business and would like them to fill out a quick review (provide the link) about their experience.

If you're going to offer an incentive, lets say a discount for future business, do NOT send them something saying "hey, fill this out for a discount" or anything around those lines. Send them the discount in the original follow up email saying something around the lines of:

"Here's a quick thank you bonus for choosing to do business with us. We appreciate you as a client etc our business thrives on reviews and we would greatly appreciate a quick input on your experience (PROVIDE THE LINK)..etc thank you"

You'd be surprised how many more people will respond just by following up with them.
Similar threads
Thread starter Title Forum Replies Date
Kayla Adam What Strategy Should Been Used for My Wellness Clinic Local Search 5
Ben Walsh 2 location business onpage strategy, homepage vs service pages vs location pages Ask a LocalU Expert [PRIVATE] (LocalU) 5
H Multi-Location Content Strategy Google Local 101 6
mhuber Is this geotagging strategy correct? Google My Business & Google Maps 3
SteinCoffee How to design content strategy to avoid filtering? Organic SEO 1
Ted J. Backlink Strategy for Brick and Mortar Gift Shop Local Search 19
David Wu Strategies to expand geographic coverage of my Google local search (3 pack) Local Search 29
Garrett Sussman 3 New Local Marketing Strategies That Agencies Can Use for Clients Local Reviews 2
Garrett Sussman Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions Local Reviews 2
Garrett Sussman 3 Strategies For Prospecting Online Review Management Clients Local Reviews 2
CharlotteSEOExpert On-Page Local SEO Strategy for Quicker Rankings Local Search 0
Adam Potaznik Strategy: Where is the money to be made in 2018? Local Search 1
Garrett Sussman Location Marketing: Catchy Buzzword or Essential Marketing Strategy? Local Reviews 2
Garrett Sussman Mapping the Local Online Review Strategy That Every B2B Needs Local Reviews 9
vivekrpatel Marketing Strategy for Local Business Local Search 2
Garrett Sussman Local Search vs. Universal Search: Are You Choosing the Wrong Strategy? Local Reviews 0
Garrett Sussman 5 Local Marketing Strategies for Non-Local Businesses Local Reviews 0
Garrett Sussman 6 Sites to Target: What's Your Agency's Online Review Strategy? Local Reviews 2
R Citation Strategy For When One Company Buys another Business? Citations 10
Tim Sweeney Retirement Strategies For Businesses With Established Local Search Presence Consultant's Corner 0
Garrett Sussman 5 Tips to Strengthen Your Reputation Management Strategy and Boost Your SEO Local Reviews 0
Garrett Sussman Get More Reviews: How to Craft a Review Management Strategy for Your Clients Local Reviews 2
S Content Creation strategy for franchises in a single website Local Content 7
S Content Creation strategy for franchises in a single website Local Content 7
Jim Froling Best Strategy For Re-Branding??? Local Search 3
JustinB How Buzzfeed Runs Their Social Media Strategy Mobile & Social 2
James Watt No BS Guide to Backlinks: 7 strategies Google loves Google My Business & Google Maps 13
C Let's talk listing strategy - multiple brands at a single location Local Search 7
P Operating a local directory as a marketing strategy? Consultant's Corner 19
Dustybones What is Your Local Search Strategy? Is it Diversified? Local Search 1
CodyBaird Frequency of Google Reviews & Complete Review Strategy in a Nutshell Local Reviews 7
Tim Colling Client with Multiple Locations - Organic and Local SEO strategy? Local Search 8
D A linking /social strategy to add traffic and customers: Diversify from the Pack Local Search 1
Linda Buquet Local SEO Strategy: Find Out what They Want and Give it To Them - 5 Ways (SEland) Local Search 0
Dustybones Google My Business Support Strategies By Andrew Shotland Google My Business & Google Maps 0
Dustybones 7 Hyperlocal Strategies You Can Take To Keep Readers Interested Local Search 2
Linda Buquet Technical Local SEO: Beyond Schema - Semantic Search Strategy Local Search 3
CaseyMeraz 20 Local SEO Nerds Share Strategy Tips Local Search 1
kevinjwiles Local SEO strategy Consultant's Corner 2
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
D Cool Link Building Strategies Tool Organic SEO 2
Linda Buquet Pigeon Strategy :: Local Voice Search :: Google Review Tips :: Local Influencers Local Search 1
Linda Buquet Local SEO Strategy and Checklist for Local Search Consultants Consultant's Corner 0
Linda Buquet Coverage: Local Search Strategies Session @ #Pubcon Local Search 1
L Local Strategy for Home Builder & their new home communities Help & Support for Google Local 3
Dustybones Post Pigeon Strategies That Work And Don't Work Local Search 4
Linda Buquet Rock Solid & Simple Google Review Strategy Local Reviews 25
kevinjwiles Local SEO Strategy Local Search 4
Linda Buquet Local Citation Building Strategies - The Complete List Citations 4
Linda Buquet Attorney SEO: Local Citation Strategy & Other Google Local Insights for Lawyers Local Search 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom