Dino

1
Joined
Jul 19, 2012
Messages
96
Reaction score
20
I've got a client who is moving his business location. He's got a lot of citations out there so the task is pretty daunting to do manually. What's the best way to update all of them with the new location? Do you recommend giving it to Moz Local or other service?

Thanks,
Dino

PS. I'm doing all paid search now and have been out of the local search niche for a few years now so not sure how to best approach this. I used to just contract it out to Upwork and have someone do them all by hand.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,894
Solutions
13
Reaction score
1,471
@Dino, what @Rich Owings said. It will take at least a couple rounds of manual work, each 2-3 months apart, to update the important listings and to pick up most of the stragglers.

If you're already using Moz Local, then of course you'll want to update that. But if you're not using it already, I wouldn't suggest starting just for purposes of cleanup. Sometimes it creates duplicates.

The only situation I can think of in which Moz Local would definitely help (and not hurt) your client's cleanup is when he meets all these criteria: (1) his business in in the US, (2) a bricks-and-mortar business and not a service-area business with a hidden address, (3) he doesn't have listings on InfoGroup, LocalEze, and Acxiom already, and (4) you've already fixed up most of the listings that aren't in Moz's network.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Did you ever do citations for them before? If so, you'll have to do the cleanup manually. I would recommend doing it quickly.

If they haven't been done before, you'll just need to employ the services of a business listing service and they can clean them up for you.

Moz Local will not get the job done. Moz Local has a very useful purpose but it's not citation cleanup.
 

JustinB

Member
Joined
Mar 7, 2016
Messages
79
Reaction score
19
The worse if not impossible to cleanup is unstructured citations like comments etc..
 

JaraMoser

Member
Joined
Sep 25, 2018
Messages
13
Reaction score
11
I use Brightlocal and Yext that tends to cover a big chunk of tier 1 and tier 2 citations. Moz local is a good substitute for Yext, the Brightlocal team does a great job of updating citations for a low cost with way less leg work!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I use Brightlocal and Yext that tends to cover a big chunk of tier 1 and tier 2 citations. Moz local is a good substitute for Yext, the Brightlocal team does a great job of updating citations for a low cost with way less leg work!

BrightLocal and Yext together would be a good strategy for coverage.

Moz Local and Yext however are two very different services. Yext is a business listing service, Moz Local is a data aggregator service. A business listing service does not do what a data aggregator service does and vice versa. They should be used in conjunction together, not in place of one another.
 

JaraMoser

Member
Joined
Sep 25, 2018
Messages
13
Reaction score
11
BrightLocal and Yext together would be a good strategy for coverage.

Moz Local and Yext however are two very different services. Yext is a business listing service, Moz Local is a data aggregator service. A business listing service does not do what a data aggregator service does and vice versa. They should be used in conjunction together, not in place of one another.


Yext covers a majority of the aggregator's that Moz does, and BrightLocal offers the three of the four that Yext doesn't have.

The only site that Moz has that Yext and BrightLocal do not is Best of the Web, seems like a pretty fair split. If you can afford the Yext subscription that also gets you access to another 60+ citation sites.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Yext covers a majority of the aggregator's that Moz does, and BrightLocal offers the three of the four that Yext doesn't have.

The only site that Moz has that Yext and BrightLocal do not is Best of the Web, seems like a pretty fair split. If you can afford the Yext subscription that also gets you access to another 60+ citation sites.

Yext submits to Factual. That is the only data aggregator they cover unless I'm missing something:

Yext Listings | A Network of Powerful Listings - Yext

So yext does not actually cover the majority of aggregators that Moz does. There are only four data aggregators of consequence. Yext is missing 3 of them.

Also mentioned was that Moz Local is a good substitute for Yext. Moz Local cannot do what Yext can do. Neither can Yext do what Moz Local can do. Any business listing service should be used in tandem with a data aggregator service.
 

JaraMoser

Member
Joined
Sep 25, 2018
Messages
13
Reaction score
11
Yext submits to Factual. That is the only data aggregator they cover unless I'm missing something:

Yext Listings | A Network of Powerful Listings - Yext

So yext does not actually cover the majority of aggregators that Moz does. There are only four data aggregators of consequence. Yext is missing 3 of them.

Also mentioned was that Moz Local is a good substitute for Yext. Moz Local cannot do what Yext can do. Neither can Yext do what Moz Local can do. Any business listing service should be used in tandem with a data aggregator service.


Hope my attached image helps explain! Yext offers Google, Apple Maps, Bing, Factual, FourSquare, Hotfrog, Insider pages, and SuperPages. While Yext is not great if you are outside the US, for our US-based clients it's been fantastic.

BrightLocal offers Acxiom, Facual, Infogroup, and Neustar.

While of course using all 3 services would provide maximum coverage, I've found the most juice for the squeeze using BrightLocal and Yext.

Yext.PNG
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Hope my attached image helps explain! Yext offers Google, Apple Maps, Bing, Factual, FourSquare, Hotfrog, Insider pages, and SuperPages. While Yext is not great if you are outside the US, for our US-based clients it's been fantastic.

BrightLocal offers Acxiom, Facual, Infogroup, and Neustar.

While of course using all 3 services would provide maximum coverage, I've found the most juice for the squeeze using BrightLocal and Yext.

Yext.PNG
Right, I think we're misunderstanding each other.

You had mentioned that Yext is a good substitution for Moz Local. I was merely saying it is not and they serve different functions.

BrightLocal instead of Moz Local would suffice. But Yext and Moz Local are not interchangeable. That was my only point :)
 

Jeffrey

Member
Joined
Dec 18, 2018
Messages
102
Reaction score
41
Also I just wanted clarify, Yext does submit to just Factual under the basic package. But they do offer an aggregator add that cost a little bit more and does cover the other 3 aggregators!
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Also I just wanted clarify, Yext does submit to just Factual under the basic package. But they do offer an aggregator add that cost a little bit more and does cover the other 3 aggregators!

I thought I had heard that but had not seen that service available anywhere.

Do you have a link or anything you know of?
 

Jeffrey

Member
Joined
Dec 18, 2018
Messages
102
Reaction score
41
Hi @JoshuaMackens I have reached out to my partner at yext about a possible article about the aggregator add on. He said that there is nothing on the site about it but he was able to write this up for me

"The Aggregator Pack includes the 3 primary US-based data aggregators, available as an add-on from the PowerListings Network: Axciom, Infogroup, Localeze.

Note, global aggregator Factual is included by default with the PowerListings Network.

Why would a customer want to buy an aggregator solution? Great question, the answer is generally one of three reasons:

  • I'm massively rebranding substantial number of locations, and submitting to an aggregator (on a temporary basis) can be helpful in getting large-scale coverage.
  • There are long-tail publishers that I care about, which aren't offered by Yext, that I might be able to reach with an aggregator.
  • I've been submitting to aggregators for a long time and I don't want to rock the boat."

If you have any future questions about yext feel free to hit me up. My company is currently using them so I should be able to answer most of your questions.
 

SmallBizGeek

Member
Joined
Mar 19, 2017
Messages
53
Reaction score
18
The worse if not impossible to cleanup is unstructured citations like comments etc..

What would these citations look like? You mean when social media users ask each other questions and provide answers?
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
Hi @JoshuaMackens I have reached out to my partner at yext about a possible article about the aggregator add on. He said that there is nothing on the site about it but he was able to write this up for me

"The Aggregator Pack includes the 3 primary US-based data aggregators, available as an add-on from the PowerListings Network: Axciom, Infogroup, Localeze.

Note, global aggregator Factual is included by default with the PowerListings Network.

Why would a customer want to buy an aggregator solution? Great question, the answer is generally one of three reasons:

  • I'm massively rebranding substantial number of locations, and submitting to an aggregator (on a temporary basis) can be helpful in getting large-scale coverage.
  • There are long-tail publishers that I care about, which aren't offered by Yext, that I might be able to reach with an aggregator.
  • I've been submitting to aggregators for a long time and I don't want to rock the boat."

If you have any future questions about yext feel free to hit me up. My company is currently using them so I should be able to answer most of your questions.

What's the pricing on that?

What would these citations look like? You mean when social media users ask each other questions and provide answers?

He's talking about when blog commenting to build backlinks was a big deal. Basically you find websites that allow comments on their blog posts and you post a comment that is useful but also has a backlink in it to your website. I imagine he's talking about companies that did that same thing but instead of a backlink they posted a citation instead. Just my guess.
 

Jeffrey

Member
Joined
Dec 18, 2018
Messages
102
Reaction score
41
@JoshuaMackens The pricing depends on how many profiles you have on your account. If you have like 0-20 profiles it would be more expensive than if you have 200-300 profiles. I am currently on the yext package for 200-300 locations. At this level the price per profile is $50.82 annually. So it averages to a little over $4.00/profile monthly. We will be moving up to the 300-400 profiles in a couple months, so the price for the add on will be even cheaper then.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
@JoshuaMackens The pricing depends on how many profiles you have on your account. If you have like 0-20 profiles it would be more expensive than if you have 200-300 profiles. I am currently on the yext package for 200-300 locations. At this level the price per profile is $50.82 annually. So it averages to a little over $4.00/profile monthly. We will be moving up to the 300-400 profiles in a couple months, so the price for the add on will be even cheaper then.

Great info, thanks!

And to be clear, this is just for the data aggregators?
 
Similar threads
Thread starter Title Forum Replies Date
G What's the best way for my business to handle a change of address? Local Search 8
V Best Practices - Change of Address Google My Business & Google Maps 8
Tim Colling Category spam - Best way to get them changed? NAP, Categories, Dashboard Data 6
K Not The Best Practice for a GMB / Citations Name Change...and I need opinions. Moving or Name Changes 3
C Name Change - Best Practices? Moving or Name Changes 9
C Name Change - Best Practices? Moving or Name Changes 9
Lloyd Silver Any changes to best practices for real estate agents due to latest Google Local algo Google My Business & Google Maps 5
Eric Rohrback Best way to change phone number in G+Local Google My Business & Google Maps 4
BekahBerry Multiple service providers with separate books of business, sharing one office, under one company name - What is the best approach to avoid filtering? Ask a LocalU Expert [PRIVATE] (LocalU) 8
rich_marlatt What is the GMB best practice for moving offices? All Things Google My Business [PRIVATE] (LocalU) 2
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
FriarTuck00 Best Practice for a Business that is Still Operational but Everyone Works Remotely? Google My Business & Google Maps 1
david.victor GMB Q&A vs your website's FAQ - Best Practices? Google My Business & Google Maps 5
A Guest Post Outreach - What is the best method? Local Search 5
AdvoAd How to best handle 10+ locations on website Websites, Software, and Security 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
S Best Tips for Organic Traffic Organic SEO 3
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
G Best Practice for GMB Service Areas? Service Area Businesses 2
A Best Method to Check sites All Scenarios? Websites, Software, and Security 1
Ben Walsh Best keywords to use for geogrid ranking maps Ask a LocalU Expert [PRIVATE] (LocalU) 2
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Michael S. Doran Multiple Locations Best Practices Local Search 3
Ben Walsh Best way to contact the GMB team for duplicates, etc., at the moment? All Things Google My Business [PRIVATE] (LocalU) 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
djbaxter Best review ever? Break Room: Chat and Off Topic 0
Steve Wiideman Does anyone have a Google My Business claiming best practice guide? Google My Business & Google Maps 3
raellovepie 1 Address - 9 Confirmed Listings | Best way to report? Spam on Google 5
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
F Best Way to Remove a Practitioner Listing Google Duplicates & Merges 3
Tyler Hammer The Best Aggregator? Citations 3
Ben Walsh Call Tracking best practices Ask a LocalU Expert [PRIVATE] (LocalU) 3
Ben Walsh Latest Best Practices For Dynamic Tracking with CallRail? Ask a LocalU Expert [PRIVATE] (LocalU) 1
Nick 11 Best Name To Use In GMB Google My Business & Google Maps 3
mattrigg Best Practice - Content Assets and Linking Local Content 3
Tony Wang Duplicate Review - Best Reason to Flag? Local Reviews 1
P Best Navigation for eCommerce and link sculpting Query Google Algorithm Discussions 3
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
Conor Treacy Best Method of Reporting Virtual Offices in Maps Service Area Businesses 4
Nathan_NZ How to best set-up a Service Area Business Service Area Businesses 2
M SAB Moving - Best Practices for 2020 Recycle Bin 0
Mmclean07 What’s the best tool for managing a client listings? Local SEO Tools & Software 7
Caroline S Best Practices For Submitting Spam Edits On Google Maps? Spam on Google 2
JaredCaraway Another business is using my client's name - best course of action? Google My Business & Google Maps 3
A SAB Moving - Best Practices for 2020 Moving or Name Changes 2
MonicaH SAB moving from primary target location to non-target location - best way to handle GMB? Moving or Name Changes 4
B Flagging Bad Reviews By Same Person - Best Practice? Local Reviews 1
Annika Neudecker GMB UTM best practices for chains? Multi-Location Issues 2
Travis Van Slooten Best On Going Training for Local SEO Consultants? Consultant's Corner 4
billenross Best Of The Web Directory value? Citations 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom