Why No Map Pack

[coppaz]

I've noticed that for one of my keyword phrases (which has the most # of Avg. Monthly Searches) out of the 15 that I am tracking, isn't showing a Map Pack in the search results. Anyone know why that may be? It happens to be one where I know I rank #1 (Localo says so), but the Map isn't showing up for it.

 

[Colan Nielsen]

It usually just comes down to what Google thinks the intent of the query is.

If you don't see a local pack it typically means that Google doesn't think the query has super high local intent.

 

[Rand_dd]

That's weird! Maybe Google doesn't think that keyword is "local" enough to show a map. Or maybe there aren't enough relevant businesses in your area optimized for that term.