More threads by MoneypennyCO

MoneypennyCO

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I hope I'm describing this correctly . . .

Let's say we list "X" as a negative keyword in our Ad campaign so that anyone who uses that one-word search term will not trigger one of our Ads.

In that same campaign, we have "X Y Z" as a 3-word keyword phrase that we do want our Ads to show up for.

Will having "X" as a negative KW keep our "X Y Z" KW phrase from triggering Ads we want to show up?

Many thanks in advance for your feedback.
 
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I hope I'm describing this correctly . . .

Let's say we list "X" as a negative keyword in our Ad campaign so that anyone who uses that one-word search term will not trigger one of our Ads.

In that same campaign, we have "X Y Z" as a 3-word keyword phrase that we do want our Ads to show up for.

Will having "X" as a negative KW keep our "X Y Z" KW phrase from triggering Ads we want to show up?

Many thanks in advance for your feedback.

Yes, if a keyword is Negative Broad, then your ad will not show anytime the entire term is used within a search query.

But if "X" is a phrase match negative keyword, it could show for plural or with terms in different order.

For negative phrase match keywords, your ad won't show if the search...
I hope I'm describing this correctly . . .

Let's say we list "X" as a negative keyword in our Ad campaign so that anyone who uses that one-word search term will not trigger one of our Ads.

In that same campaign, we have "X Y Z" as a 3-word keyword phrase that we do want our Ads to show up for.

Will having "X" as a negative KW keep our "X Y Z" KW phrase from triggering Ads we want to show up?

Many thanks in advance for your feedback.

Yes, if a keyword is Negative Broad, then your ad will not show anytime the entire term is used within a search query.

But if "X" is a phrase match negative keyword, it could show for plural or with terms in different order.

For negative phrase match keywords, your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won't show as long as all the keyword terms are included in the search in the same order. The search may also include additional characters to a word and the ad will show even when the rest of the keyword terms are included in the search in the same order.

 
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