Will Marking A Single Negative KW Keep A Google Ad From Triggering If That Single KW Is Used In The Ad Campaign?

[MoneypennyCO]

I hope I'm describing this correctly . . .

Let's say we list "X" as a negative keyword in our Ad campaign so that anyone who uses that one-word search term will not trigger one of our Ads.

In that same campaign, we have "X Y Z" as a 3-word keyword phrase that we do want our Ads to show up for.

Will having "X" as a negative KW keep our "X Y Z" KW phrase from triggering Ads we want to show up?

Many thanks in advance for your feedback.

 

[Chris Barnard]

I hope I'm describing this correctly . . .

Let's say we list "X" as a negative keyword in our Ad campaign so that anyone who uses that one-word search term will not trigger one of our Ads.

In that same campaign, we have "X Y Z" as a 3-word keyword phrase that we do want our Ads to show up for.

Will having "X" as a negative KW keep our "X Y Z" KW phrase from triggering Ads we want to show up?

Many thanks in advance for your feedback.

Yes, if a keyword is Negative Broad, then your ad will not show anytime the entire term is used within a search query.

But if "X" is a phrase match negative keyword, it could show for plural or with terms in different order.

For negative phrase match keywords, your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won't show as long as all the keyword terms are included in the search in the same order. The search may also include additional characters to a word and the ad will show even when the rest of the keyword terms are included in the search in the same order.

About negative keywords - Expert mode - Google Ads Help

To help you reach more potential customers, your ads will now show on content that matches any of the topics, placements, or Display/Video ke

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