- Feb 21, 2019
- Reaction score
Hi, I have been in this business for 20+ years. I have had a bit of success. Can someone tell me why there is no class action suit against #yext, #mapquest, etc, etc? Extortion, anyone?
Interesting. Does any LSEO happen to have an attorney for a client? I wonder also if this isn't some kind of "legal" niche. A registered letter from an attorney demanding a correction might scare them into compliance. An entrepreneurial attorney might be able to fire-off those kinds of letters in volume, for a low cost. Just spitballing here. Most businesses are terrified of lawyers, lawsuits, etc... Why risk a lawsuit when you can tweak a bit of data in less than 5 minutes?If I have a small business and my business data is wrong on Mapquest, Citysearch. I didn't put it there. The only way I can fix it is by paying Yext. Extortion, with a sprinkle of collusion.
There are only a few sites that are absolutely impossible to update without Yext. Yahoo is one of them. Most of the others you can get the update done by contacting their support. If you can't update it, then don't worry about it. A handful of incorrect citations out there aren't going to hurt you. No class action law suit necessary.
Citysearch feeds from infoUSA/Express Update, so I'd check there. Mapquest has updated things for me in the past via a domain based email as well. Mapquest also pulls reviews from Yelp, so it would be helpful to make sure your info there is correct too.
With everything else being absolutely equal, who ranks higher; the business with a 100% perfectly consistent NAP, or the business with a "handful of incorrect citations"?
It's a hypothetical question, hopefully in an attempt to boil the equation down to a single factor, or very limited set of factors, with the ultimate point being, however low the value of these citations being "lost" (for lack of a better characterization), they still have SOME value. What that value is, is the question. My post is an attempt to define the LSEO landscape in (hypthetical) "mathematical terms", divorced and separated from any other factors. This idea stems from a fundamental belief that I have, that I've mentioned in another post, which is that Google is at core a computer, and it's "decisions" are based on data that Google uses to determine (in this particular case) placement on a search results page. LSEO is about attempting to discern what those factors are, and how important each of them are, relative to all the other factors (or "signals"). Also, it just now occurs to me that the math wizards at Google may have secondary "equations" that affords higher or lower weight ("juice") based not in the singular and standalone data (a Yahoo local citation, for example), but on the relationship of multiple factors together, i.e.:I can't imagine a real-life scenario where everything else is equal. They would all have to be at the exact same location with the exact same number of reviews, the exact same website and the exact same backlinks. Citations such as Yahoo are not worth losing a bit of sleep over.
There are only a few sites that are absolutely impossible to update without Yext. Yahoo is one of them.
But how is it that Yext is not shown at all?
Thanks, man. That is PURE GOLD. (This is exactly why I came here.)I thought there was a way around that. Is the info in this article no longer accurate?