Yoast's Mobile SEO: The Ultimate Guide

[djbaxter]

A nice overview from Yoast of Mobile SEO, Desktop SEO, and Local SEO, and why Mobile SEO is increasingly important.

Mobile SEO: the ultimate guide
by Yoast
July 20, 2017

Mobile SEO vs. desktop SEO
There?s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Three big themes still apply: focus on performance, user experience, and content. In desktop SEO you?ll often focus more on the general public, while mobile SEO is somewhat more local oriented.

Google?s mobile-first index
The importance of mobile SEO is made even clearer by Google?s recent announcement. Sometime in 2018, Google will switch to a mobile-first index. What does this mean? For the first time, Google will determine rankings based on the quality of the mobile version of the site instead of the desktop version. A new Googlebot will crawl your mobile site and determine if its performance, content and user experience are up to scratch. If so, you can get a good ranking. If it fails somehow, other sites will be higher rated and will pass you by. Even if you?re not focusing on mobile you will still be judged by your mobile site, so now is the time to take action.

Topics covered:

• Mobile SEO vs. desktop SEO
• Google?s mobile-first index
• Know what to do
  • Mobile SEO tools
• Design for performance
  • Responsive design vs. dynamic serving vs. separate domain
  • PageSpeed Insights
  • Think about implementing AMP
  • New kid on the block: Progressive Web Apps (PWA)
• Focus on user experience
• Optimize for local
• Fine tune your mobile content
  • Write for the small screen
  • Write better meta descriptions and titles
  • Prepare for voice search
• Add structured data to a mobile site

Read more...