I just realized something about gmb…. When a customer calls me from the map pack the number they see in their outbound call list isn’t my actual business number?? I assume it’s a Google virtual number. I didn’t realize this, but it’s hugely important to know … because this happens often….
1...
Example question: let’s say I own “Ryan’s Plumbers” in Chicago. I have a nicely built website (ryansplumbers(.)com) which is nothing great, but it gets the job done.
I want to start running google ads focused on gaining business in the Lincoln Park area of Chicago. None of my current website...
When you Google a term like pressure washing the organic results are informational, in other words, not showing local service businesses. On the other hand, the paid ad and mappack are service businesses.
I’m trying to make sense of how to think of how Google sees search intent around a term...
Will posting daily YouTube videos improve on-page seo?
I see that some of my peers within the service industries post almost daily. Just simple videos that show what they are up to. Obviously more content helps in general, but does off-page content (ie YouTube videos) affect on-page seo (or...
So my main biz (pressure washing) has a fully established (3 years) GBP related to my home address. I recently began renting “an office / workshop” at my uncles house which is about 15 miles away. At that location we would store a truck, conduct some admin stuff, and do repairs. I was...
Should ad-specific landing pages care about SEO?
I am obviously optimizing for seo on the regular pages, but I am making landing pages specifically for my google ads. They will not be in the menu or dropdowns. Do I need to worry about h1, tags etc? Or can I just optimize for conversions (call...
Conor, I appreciate your response, sorry for the delay in saying that, I am just now getting around to it.
Would it be possible for you to send me an example of a nicely converting landing page for google ads for a SAB? I’m having trouble thinking about how it would be different than what’s...
I have heard conflicting advice on this topic. Some very reputable SEO’s have posted that it’s okay to ask friends, family etc to post questions on my GBP. I pushed back on this a bit below their articles by stating that the owner shouldn’t ask for review OR Q&A prompts. I was told google views...
When setting up google ads negative keywords for my pressure washing company, would you consider “pressure washer” a negative keyword?
I don’t want to capture people who are looking to buy pressure washers, but I obviously want to capture people who type things like “pressure washers near me”...
For my pressure washing company I would like to set up google ads to target 2 areas in Pennsylvania:
1. 18040 which encompasses 4 towns: forks, stockertown, zucksville, and shimerville
2. 18045 which encompasses 5 towns: easton, old orchard, palmer heights, palmer, and lincoln terrace
Do I...
Hi Joy,
I would like to rank (or at least mention on my website) for about 25 towns. I can’t imagine having separate area pages for all 25 towns. That seems bloated, especially if I put them all in a big long drop-down. Any best practices on this?
I own a pressure washing biz. So the page...
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