setting up google ads - negative keywords tips

[beisbol16]

When setting up google ads negative keywords for my pressure washing company, would you consider “pressure washer” a negative keyword?

I don’t want to capture people who are looking to buy pressure washers, but I obviously want to capture people who type things like “pressure washers near me”

Any tips on this?

 

[Conor Treacy]

"pressure washer" and "pressure washers" on their own as an exact match, yes I'd put that in a negative list.

I would think that most people searching would add "company" or "service" to the end of it.

It's always worth experimenting, but I would lean more toward adding it to negative keywords.

 

[Tony Wang]

When in doubt, try it out: if you google "pressure washer" you'll see nothing but pressure washers for sale, not services who do pressure washing. That means google expects that kw to be someone searching for a machine. So yes, neg kw.