Recent content by pestmarketer

Thanks Keyser

Looking for some advice and input on this. The question is, is it better to have a Digital Marketing Team in house or rely heavily on an agency for an SAB. I work for a multi location, multi state SAB. We have a small team in house of link builders, gmb, and email marketing folk. We work with...

Hello friends and happy Friday! I or individuals at our company have begun to get emails from Expertise.com that we've been selected as a "best pest control company" in this area or that. The email gives a link to a "complimentary badge" they suggest we put on our website to show we were...

Thanks Colan! True enough on only one way to know for sure ;) But I do appreciate your thoughts. We'll test it out and see what happens!

With NAP Consistency a little less urgent then it was years ago, I want to pose this question. Having a call tracking number specifically to use for chambers of commerce. We belong to say a dozen chambers in our service area business. The data geek in me would really like to get some insight...

A couple of our technicians in one of our service areas are reporting that when you search for our location on their phones, GMB is showing our listing as "Permanently Closed". Attached image from one of their phones. However if you do a search on desktop, it appears normal. "Fox Pest Control...

Thanks everyone for your feedback and for the case study. From your input it sounds like my best course of action is to see if we can do a short duration test to determine performance and cost per lead, as yelp and angielist might provide a positive roi. So thanks for nudging me into giving...

What experiences have you all had working with Yelp & AngiesList for Lead Gen? I think we tried them both 5 years ago and they were promising us the sun and the moon with results, but when results came in it was something like $150 or more per lead when you did the math. It's been awhile, maybe...

Agreed with Joy on pricing should be based on time/value/expertise. I know my rate is competitive for the work I do and the value I generate. If a prospective client can't appreciate the transparency I provide with the results I bring in, and if they want to low ball me or give me a hard time...

Thank you Cherie and Brock!

We respond to all negative reviews on GMB and other platforms within 2 to 3 days. But we don't respond to any positive ones. At all. I've been pushing our organization to free up additional resources to respond to positive reviews. If not all, at least to some. At the very least I advocate...

Thanks Phil. BBB wasn't updated and a few chambers weren't either. Also found that our developer hadn't updated the website address after all, so thats now done. Eeek. Thank you sir!

Hello! A few months back, one of our locations in NY State moved from a Liverpool NY address to Syracuse. It's an actual warehouse and office space that customers can visit. We updated GMB and were required to do postcard verification. Verified. Then a week later saw that our GMB had reverted...

Hi Tim. Agreed, it can be time consuming or not feasible for a client to set up their own gmail account or gmb because...well...clients. You only need an alternate phone number for the initial google account set up. After that you can set your own agency email or personal email as the backup...

Looking for a PR Consultant for a multi location service area business. We have talent in house for writing, photography, and "I studied PR in School". We'd ideally like to hire a for a couple of hours of consulting to get us on the right path, whether that's continuing with the talent we have...