- Jul 18, 2012
- Reaction score
Oh and Dan, tell Andrew I think this should be his next SEL article topic
Happy to talk about this more in detail, but it's much more a conversation then a forum post
Dave - Totally with you on off-website stuff being critical for some business/verticals. But that is very contextual IMHO.
Thanks Dan! That is very helpful
I'd also love to hear from you guys (if you feel like sharing) which link building strategies you've found most effective. I loved some of the examples Conrad gave in his presentation at SMX.
Link building has never been a huge area of focus for me personally since a lot of our clients who come to us need more help with things related to GMB, which is what I'd consider myself an expert in.
However, a big takeaway that I'm catching onto is that for certain industries and markets link building really isn't optional and especially the more competitive SEO gets, the harder it will be for businesses to rank well.
To add to that, I've found personally the best link building strategies to be:
1. Using HARO
2. Providing Testimonials (Nifty talks about it here)
3. Wikipedia broken backlinking (#1 here)
If any of you think I'm getting too off-topic, I can start a new thread
So speaking of links. How many hours/money would you say is a good budget monthly for a link building campaign? I know typically good link building is expensive and I was talking to a client the other day who wanted to understand why and I told her that it was because it's done in stages, all of which take several hours and it's not until the 3rd stage where you actually see results.
These are the 3 stages I described
1. Coming up with the idea - finding a good piece of content to create, doing the research on why anyone would care to link to it, why it's better than what is out there etc.
2. Creating the thing that needs to be linked to (whether this is an article, page, study, survey, infographic etc)
3. Reaching out to people to link to it.
So I'll throw in a second question. Along with how much you think a good budget is (we bill by the hour so money = time), how many people would you say you have to outreach to to make a link building campaign successful?
These are all very generic questions and I realize it varies based on specifics, I just figured the link-lovers like Cody and Dan might have some great insights
Hey Marc, thanks for joining and weighing in. Now that Colan is on the team over there, (Lucky you!) hope we'll see more of you guys!