nicoco

Member
Joined
Jun 7, 2020
Messages
26
Reaction score
4
Hi everyone

Currently working with a client who has a website that includes 54 city pages. He's obviously trying to rank for all of them but
A) There are all based on the same template and the copy being used is the same on each page apart from the name of the location
b) A big chunk of them are getting zero traffic because they obviously don't rank

As part of the strategy I was going to advice my client to

A) create unique, relevant and in depth content for the key city pages he is trying to rank for (around 5 max)
B) 301 Redirect all other city pages to the main domain/ service area page

Is that a sensible strategy?

Many thanks for your help
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
745
Reaction score
538
A. Yes

B. If they aren't getting traffic or don't have backlinks, there is no reason to redirect them.
 

nicoco

Member
Joined
Jun 7, 2020
Messages
26
Reaction score
4
A. Yes

B. If they aren't getting traffic or don't have backlinks, there is no reason to redirect them.
Thanks Rich but what is the point of keeping the pages if they get no traffic and don't even rank?
 

Rich Owings

Local Search Expert
LocalU Member
Joined
Apr 21, 2014
Messages
745
Reaction score
538
Thanks Rich but what is the point of keeping the pages if they get no traffic and don't even rank?
There isn't. I'd improve the top pages (as you have planned to do) and delete any others that aren't getting traffic or don't have backlinks.
 

CarrieHill

Administrator
LocalU Faculty
Joined
Sep 13, 2018
Messages
120
Solutions
2
Reaction score
180
Hi everyone

Currently working with a client who has a website that includes 54 city pages. He's obviously trying to rank for all of them but
A) There are all based on the same template and the copy being used is the same on each page apart from the name of the location
b) A big chunk of them are getting zero traffic because they obviously don't rank

As part of the strategy I was going to advice my client to

A) create unique, relevant and in depth content for the key city pages he is trying to rank for (around 5 max)
B) 301 Redirect all other city pages to the main domain/ service area page

Is that a sensible strategy?

Many thanks for your help
Hi There,

We see this type of content A LOT - and its largely ineffective. While Google has said duplicate content doesn't cause a penalty - it doesn't "help" either.

I've removed 50+ pages of this type of stuff - redirected to a single page - and saw a lift in traffic - so your tactic will make a difference to the client for sure!

You're on the right track!

Carrie
 

nicoco

Member
Joined
Jun 7, 2020
Messages
26
Reaction score
4
Hi There,

We see this type of content A LOT - and its largely ineffective. While Google has said duplicate content doesn't cause a penalty - it doesn't "help" either.

I've removed 50+ pages of this type of stuff - redirected to a single page - and saw a lift in traffic - so your tactic will make a difference to the client for sure!

You're on the right track!

Carrie
Many Thanks for your reply Carrie. I thought the redirection was the best course of action
 

AidanSEO

Member
Joined
Dec 30, 2020
Messages
5
Reaction score
1
Hi everyone

Currently working with a client who has a website that includes 54 city pages. He's obviously trying to rank for all of them but
A) There are all based on the same template and the copy being used is the same on each page apart from the name of the location
b) A big chunk of them are getting zero traffic because they obviously don't rank

As part of the strategy I was going to advice my client to

A) create unique, relevant and in depth content for the key city pages he is trying to rank for (around 5 max)
B) 301 Redirect all other city pages to the main domain/ service area page

Is that a sensible strategy?

Many thanks for your help

Yes, unique content is important to have them rank. It's an investment, but worth it!
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom