More threads by Garrett Sussman

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6 Businesses That Are Immune To Negative Reviews

Look at this horrible review.

"I ordered a brand new midi keyboard... When I received it, it came used, abused, and broken all over with missing power cord in a rotten box..."

If you're like many shoppers, you read a negative review like this and an unpleasant picture comes to mind. A sketchy looking ecommerce store you've never heard of with no reviews or contact info. The kind of site most shoppers have been burned by in the past.

Here's the problem.

This review didn't come from a sketchy looking ecommerce store you've never heard of.



Read the rest of Andrew's post here to find out which company he's referring to, and what's the deal with moats when it comes to businesses immune to reviews.

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Interesting...

I wasn't familiar with the term "economic moat" but when you read about the 6 types in Andrew's post and how it relates to reviews - it makes sooo much sense and is an important distinction!

Thanks for sharing Garrett and thanks Andrew for writing!
 
Thanks, Linda! Glad you enjoyed it. I liked the different types of moats that Andrew explained as well!
 
This article is fantastic! Thanks for sharing.
 

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