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6 Businesses That Are Immune To Negative Reviews
Look at this horrible review.
"I ordered a brand new midi keyboard... When I received it, it came used, abused, and broken all over with missing power cord in a rotten box..."
If you're like many shoppers, you read a negative review like this and an unpleasant picture comes to mind. A sketchy looking ecommerce store you've never heard of with no reviews or contact info. The kind of site most shoppers have been burned by in the past.
Here's the problem.
This review didn't come from a sketchy looking ecommerce store you've never heard of.
Read the rest of Andrew's post here to find out which company he's referring to, and what's the deal with moats when it comes to businesses immune to reviews.