More threads by Garrett Sussman

Mar 15, 2016
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6 Ways To Boost Your Client’s Online Reputation

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Special Guest Blog post from Shareef Defrawi

6 Ways To Boost Your Client’s Online Reputation

Most people will agree that one of the many jobs of a marketing agency is to monitor, manage and improve its clients’ online reputation. At Bonafide, it’s a big part of what we do.

Often it feels like an uphill battle, especially if your client has neglected their online reputation for a long time. But establishing and maintaining a solid reputation is more important now than ever before.

Buyers are searching and vetting companies way before they want to connect with a sales rep. Using a combination of social media, customer review sites and independent blogs, your customers learn a ton about how you do business and form an opinion before they even speak with you. And if you’re not managing your reputation across these and other channels, your voice will only play a small role in the sales process.

Our challenge is to set our clients up for success by making their reputation an important part of this buyer-driven process.

Through our work, we’ve uncovered six key elements to boosting our clients’ reputations and earning trust from prospects.


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