wehrlse1

Member
Joined
Aug 12, 2020
Messages
48
Reaction score
5
Hello! Has anyone seen that GMB added "Accepted Health Insurance" as an option for health/medical profile? It only appears to be live on mobile search. I was wondering if anyone knew how this feature might effect ranking?
Screen Shot 2021-01-14 at 12.03.04 PM.png
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,974
Solutions
15
Reaction score
1,597
@wehrlse1, that may be related to the "Check insurance info" link, which shows up in the knowledge panel for certain doctors, which I've seen only on desktop.

check-insurance-info.png


The insurance info in there is provided by third-party sources (e.g. HealthGrades or WebMD), rather than in GMB.

First saw that a few months ago.

I wonder if what you're seeing is the next-generation version of that, where the doctor / practice owner can provide the info directly, rather than rely on a third-party source to get it right.

Anyway, I doubt either has an effect on rankings, partly because I don't think either feature is very common (yet). But I could see how Google might add a search filter to Maps that allows people to filter the results by which practices accept which insurance(s).
 

Professor M

Member
Joined
Jun 16, 2020
Messages
97
Solutions
1
Reaction score
104
I read this article a few days ago about this:
Google Offers New Insurance Attribute for Healthcare Providers - Reputation.com | The online reputation management leader

From the article
Google recently shared with its trusted partners (including Reputation.com) information on an attribute that will make it easier for healthcare providers to share information about health insurance networks accepted at different locations or physicians. The insurance attribute, which applies to healthcare providers’ Google My Business (GMB) listings, will be valuable to providers so long as they have access to the GMB application programming interface (API).
 

wehrlse1

Member
Joined
Aug 12, 2020
Messages
48
Reaction score
5
I haven't checked all of my clients yet, but they all have dentist, orthodontist, or some kind of dental primary category. But I am also seeing it show up for my non-dental medical clients (ex: dermatology).
 

Shelly

Member
Joined
Jul 19, 2019
Messages
59
Reaction score
45
I noticed this in a massage therapist/acupuncture client that I work with on 12/28/20. We heavily promote that they accept VA Insurance on their website, but that isn't an option to choose in GMB so I have not used the feature.
Their primary category is massage therapist.
 

wehrlse1

Member
Joined
Aug 12, 2020
Messages
48
Reaction score
5
Interesting! Yes, it is not super user friendly. I definitely prefer entering everything into Healthgrades. Thank you for the insight.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,399
Solutions
10
Reaction score
3,831
But that screenshot, is it the Google My Business dashboard, or something else?
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,399
Solutions
10
Reaction score
3,831
Interesting. I can't replicate it for any of our healthcare listings. What is the primary category for the listing you saw it on?
 

wehrlse1

Member
Joined
Aug 12, 2020
Messages
48
Reaction score
5
Do we know if this new feature has any potential ranking factor? My and I always utilize all GMB features for the engagement/activity, but I was wondering if anyone had any thoughts?
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

LocalU Nov2021

Most UpVoted Answers

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom