Hello! Has anyone seen that GMB added "Accepted Health Insurance" as an option for health/medical profile? It only appears to be live on mobile search. I was wondering if anyone knew how this feature might effect ranking?
@wehrlse1, that may be related to the "Check insurance info" link, which shows up in the knowledge panel for certain doctors, which I've seen only on desktop.
The insurance info in there is provided by third-party sources (e.g. HealthGrades or WebMD), rather than in GMB.
First saw that a few months ago.
I wonder if what you're seeing is the next-generation version of that, where the doctor / practice owner can provide the info directly, rather than rely on a third-party source to get it right.
Anyway, I doubt either has an effect on rankings, partly because I don't think either feature is very common (yet). But I could see how Google might add a search filter to Maps that allows people to filter the results by which practices accept which insurance(s).
From the article Google recently shared with its trusted partners (including Reputation.com) information on an attribute that will make it easier for healthcare providers to share information about health insurance networks accepted at different locations or physicians. The insurance attribute, which applies to healthcare providers’ Google My Business (GMB) listings, will be valuable to providers so long as they have access to the GMB application programming interface (API).
I haven't checked all of my clients yet, but they all have dentist, orthodontist, or some kind of dental primary category. But I am also seeing it show up for my non-dental medical clients (ex: dermatology).
I noticed this in a massage therapist/acupuncture client that I work with on 12/28/20. We heavily promote that they accept VA Insurance on their website, but that isn't an option to choose in GMB so I have not used the feature.
Their primary category is massage therapist.
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