Accordion-style FAQs showing in SERP

[Larry Linson]

I am analyzing competition for a client and the SERP result just above my client is very strange. The web page for the competitor has a section in the middle with an accordion-type control with three questions being answered - like an FAQ. For some reason this very same accordion control appears right below the Google SERP result for this competitor. And there is a carat there that if clicked will present the answer to the question, talking up a huge chunk of the real estate on the SERP page - just like what would happen on the competitor's webpage. I have never seen a webpage accordion element transfer to the Google SERP results. Has anyone seen this?

 

[JoyHawkins]

Can you share a screenshot of what you're referring to?

 

[Larry Linson]

Can you share a screenshot of what you're referring to?

Listing for Dallas Disability Denial Attorney

 

[Justin Mosebach]

@Larry Linson that's being pulled in because of FAQPage Schema markup. Here's the tool that I use to generate it (just select "FAQ Page" from the drop-down - screenshot below).

You can test the code using Google's Rich Results Test tool.

 

[Larry Linson]

Cool! Thanks Justin!

 

[Vpoly]

I am analyzing competition for a client and the SERP result just above my client is very strange. The web page for the competitor has a section in the middle with an accordion-type control with three questions being answered - like an FAQ. For some reason this very same accordion control appears right below the Google SERP result for this competitor. And there is a carat there that if clicked will present the answer to the question, talking up a huge chunk of the real estate on the SERP page - just like what would happen on the competitor's webpage. I have never seen a webpage accordion element transfer to the Google SERP results. Has anyone seen this?

Does anyone know if a site can get any advantage on SERP if this markup is implemented on it?