Adding "Provides : XXXX" GMB profile enhancement feature

[leves]

Ive noticed recently some GMB local profiles having a new part to their SEPT listing being "Provides : XXXXX" See screenshot below.

Any idea how you can get these setup ?

 

[Colan Nielsen]

Those are pulled from the "services " section.

Google My Business (GMB) Testing "Services" Labels in Map/Local Results

Google is testing adding "services" labels in maps & local results - much like those added in for website mentions, posts, and reviews. These labels are called "justifications" by Google. Here's what we're seeing:

localu.org

 

[seaniaaa]

Those are pulled from the "services " section.

Google My Business (GMB) Testing "Services" Labels in Map/Local Results

Google is testing adding "services" labels in maps & local results - much like those added in for website mentions, posts, and reviews. These labels are called "justifications" by Google. Here's what we're seeing:

localu.org

I was aware of this previously, but it's made me very curious. Every article you ever read says that the services field has no impact on ranking. But, does the introduction of this feature prove that to be false or make it no longer true? It would appear that Google is citing X service as justification for including it in the local pack results for that search query. Thoughts?

 

[Colan Nielsen]

But, does the introduction of this feature prove that to be false or make it no longer true? It would appear that Google is citing X service as justification for including it in the local pack results for that search query. Thoughts?

No. A justification comes after the ranking. Google uses it to "justify" why they are showing that result in the first place.