- Mar 28, 2019
- Reaction score
My team recently had a little discussion which led to a bigger question. When talking about how we found businesses in our personal lives, half of us said that we would open up our Maps application and start searching there, and half said they would begin in the traditional SERP and move to Maps if pointed there by the local pack. I'm very curious if there's been any larger studies done on how often users start searching for businesses in the regular SERP versus on a Maps app. Has anyone seen data like this that they could point me to?