Are citations relevant in 2026/2027?

[Oliver Keates]

Are citations relevant in 2026/2027 and is domain authority still viable as a measurement metric.

Also as a digital marketing agency what offer/service should a dm company offer as a retainer per month for local and national companies.

It would be worth getting peoples feedback

thanks

 

[fisicx]

Are citations relevant in 2026/2027 and is domain authority still viable as a measurement metric.

Also as a digital marketing agency what offer/service should a dm company offer as a retainer per month for local and national companies.

It would be worth getting peoples feedback

thanks

Relevant for what? Some citations may have value, most don't. It all depends on your business.

Domain Authority has never been an important metric.