Are citations relevant in 2026/2027?

[Oliver Keates]

Are citations relevant in 2026/2027 and is domain authority still viable as a measurement metric.

Also as a digital marketing agency what offer/service should a dm company offer as a retainer per month for local and national companies.

It would be worth getting peoples feedback

thanks

 

[fisicx]

Are citations relevant in 2026/2027 and is domain authority still viable as a measurement metric.

Also as a digital marketing agency what offer/service should a dm company offer as a retainer per month for local and national companies.

It would be worth getting peoples feedback

thanks

Relevant for what? Some citations may have value, most don't. It all depends on your business.

Domain Authority has never been an important metric.

 

[keyserholiday]

Only a handful of citations are important. The core citations are Apple Maps, Bing, Facebook, and Yahoo. If you are showing your address on Yelp, which you always should, Yelp pushes out data to Apple Maps, Bing, and Yahoo. The other citations that matter are ones that show up for your industry.

DA has never mattered for SEO, and it will never. It is a made-up metric by Moz (SEOMoz). Googler John Mueller has repeatedly stated that Google doesn't use DA as a ranking factor. Moz created DA to mirror or replicate the old PageRank score Google used to update every few months. Google stopped publicly sharing it because link sellers abused it. The only links that matter are from the pages that A. generate traffic and B. generate a click.

 

[Oliver Keates]

Only a handful of citations are important. The core citations are Apple Maps, Bing, Facebook, and Yahoo. If you are showing your address on Yelp, which you always should, Yelp pushes out data to Apple Maps, Bing, and Yahoo. The other citations that matter are ones that show up for your industry.

DA has never mattered for SEO, and it will never. It is a made-up metric by Moz (SEOMoz). Googler John Mueller has repeatedly stated that Google doesn't use DA as a ranking factor. Moz created DA to mirror or replicate the old PageRank score Google used to update every few months. Google stopped publicly sharing it because link sellers abused it. The only links that matter are from the pages that A. generate traffic and B. generate a click.

Great point, i would be interested in your thoughts on the future of link building?

 

[fisicx]

Great point, i would be interested in your thoughts on the future of link building?

Mostly pointless for local SEO. And not really that important for general SEO.

Google has been lowering the score for inbound links for years - mainly because they have been abused for years. Google places far more importance on content. They are looking for interesting and informative content that adds value. Expertise and authority is helpful. Your site should have good and logical information flows with calls to action, easy to find contact details along with privacy, terms and legal.

The bit that often set a good site apart are the case studies and project reports: show potential clients what you have done and where. If properly categorised you can fly up the ranking.

You don't need to do any link building.