Joined
Aug 3, 2016
Messages
24
Reaction score
6
Quick question to anyone with possible insight. In an attempt to adhere to the GMB guidelines, does anyone have a recommendation/opinion on the following scenario and the business's GMB Name?

------

Brick & Morter Sign Reads: Northside Collision
Domain Reads: northsideautocollision.com
GMB Name Reads: Northside Auto Repair & Collision Shop

The Business has two primary services/departments
that both operate under the same service desk and assumed brick & mortar name.

1. ASE Certified General Auto Repair & Services:
This includes everything bumper to bumper that is mechanical or fluid based.

2. Body/Collision Shop:
This includes automotive frame straining, and body panel replacement or restoration/Paint services.

Note: Some Collision shops will often have a combination of mechanical/auto-repair in addition to body/paint...however some will be strictly Body/Frame/Paint.

I"m trying to distinguish that my client offers both departmental service. Doing so would result in the business not being overlooked when someone is searching for basic Auto Repair, thinking that he is strictly body/paint/frame or Collision.

-----

Do you think that the GMB Name would pass as acceptable?

-----

Or would the "Auto Repair" and the "Shop" kicker could get me flagged?

Or get flagged if someone suggested an edit claiming the name was actually "Northside Collision" and not "Northside Auto Repair & Collision Shop"

-----

Maybe I should I just run with the Brick & Mortar until we commit to a company-
wide rebranding?

------

I would prefer the proposed GMB name for the obvious reasons. 1. <acronym title="Search Engine Optimization" style="border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: dotted; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(0, 0, 0); border-left-color: initial; border-image: initial; cursor: help; color: rgb(51, 51, 51); background-color: rgb(250, 250, 250);">SEO</acronym>, and more importantly 2. It is more informative to the services of the business.

My goal is to provide more informative departmentalized information to customers. Letting them know that my client performs both ASE Auto Repairs in addition to Body/Collision Shop repair.

-------

We would also be getting a DBA and verifying that with an Acxiom submission (which requires physical proof of DBA)

I've recommended that the owner adjusts the brick & mortar sign. But that is also a big expense.

He has a Huge Sign that displays "Northside Collision" Would adding a hanger sign that displayed: "Auto Repair & Collision Shop" be considered to be acceptable?

------

As a small to mid-size business, I feel this should be accepted and considered as departmentalized.

Any thoughts on the matter would be appreciated.

Thanks
 

Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,733
Solutions
4
Reaction score
1,868
If you want to stick with the GMB Guidelines than you would use "Northside Collision" if that is the official business name.

There isn't really any penalty that Google currently enforces for adding the extra words and it does indeed have a SEO benefit. So you need to make that call between you and the business owner. As you alluded to, it's possible that maps users will edit the name.
 
Similar threads
Thread starter Title Forum Replies Date
WAHamilton Auto shop GmB page ranking for 'skate sharpening' due to keyword in review Google My Business & Google Maps 4
AndiFox Auto flagging new GMBs Google My Business & Google Maps 9
Igor GMB Virtual care link auto updates to wrong URL Google My Business & Google Maps 5
Barb Davids Photo Category Being Auto Assigned Google My Business & Google Maps 1
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
V Google My Business script using GMB API - auto replies, question notifications, post scheduling Local SEO Tools & Software 0
Cordell Crowley Google My Business Review: Auto-Suggested Reply Google My Business & Google Maps 8
Jo Shaer Auto publishing from Wordpress blog to GMB post Google My Business & Google Maps 5
Cordell Crowley New? Google Auto-Generating "Suggested Post" w/ Customer Review Google My Business & Google Maps 2
Tim Colling A Warning About GoDaddy "Auto-Renew" (not reliable) Break Room: Chat and Off Topic 5
Oliver Keates Auto Fill Form Chrome Extension Citations 4
CraigJMount "Suggest an Edit" Auto-Denying on Google Maps Google My Business & Google Maps 14
Hammer Auto posting to multiple locations (using GMB post feature) Google My Business & Google Maps 7
djbaxter WordPress 4.9.4 Fixes Critical Auto Update Bug in 4.9.3 Websites, Software, and Security 0
L HOT! Google Business View - Google Testing Auto Play? Google Business View 1
Linda Buquet HOT! Google Business View - Google Testing Auto Play? Google My Business & Google Maps 1
Linda Buquet Google Begins Auto-Upgrade of G+ Local Listings to Google+ Business Pages Google My Business & Google Maps 15
Local Search News Curator Google Now Auto-Merging Google+ Pages Into Google Places Dashboard Listings Google My Business & Google Maps 0
JoyHawkins Auto Dealers Local Search 5
Nikki Stine GMB for Gun Shop pulls in 'FFL Transfer Fee' pricing from a Facebook Post. Is this normal? NAP, Categories, Dashboard Data 4
hajnasiewicz In Store Shopping is deselected for most locations! NAP, Categories, Dashboard Data 1
EmilyW Problems with immediate suspension: confused as the UPS in the same shopping center? Google My Business & Google Maps 16
M Can an Attorney Lease Space from a Pizza Shop and Get Verified/Approved? Multi-Location Issues 4
N Products/Shopping Analytics Local Search 4
Ted J. Backlink Strategy for Brick and Mortar Gift Shop Local Search 19
Brittany Barkes Could Being in a New Shopping Center Affect Organic Visibility? Organic SEO 4
Jim Froling Google Home Shopping Ads Coming to LA! Is Your Town Next? Google My Business & Google Maps 9
B Ranking of a bed shop suddenly changed Help & Support for Google Local 2
Linda Buquet Google Testing Paid Local Shopping Ads with a Map Pack? Google My Business & Google Maps 3
B Will Removing Addresses for Multiple State SAB Result in Dup Listing or Suspension? Service Area Businesses 4
MatGee Multiple Practitioners at Medical Office, Is It Possible To Share Reviews? Google My Business & Google Maps 2
A Multiple service based locations in different provinces with one physical address Multi-Location Issues 1
H Practitioner Listings at Multiple Business Locations Multi-Location Issues 1
N My Business in Multiple Locations leaving me with 3 unanswered questions Multi-Location Issues 2
B GMB Multiple Questions Google My Business & Google Maps 2
C How to respond to multiple fake or duplicate GMB accounts? Google My Business & Google Maps 1
H Multiple negative reviews and threats from one client Local Reviews 3
ForwardMotion Multiple Practitioners at One Office Location Questions Google My Business & Google Maps 2
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
Travis Van Slooten Hard Suspension of GMB Listing: Multiple Businesses at Same Address? Google My Business & Google Maps 9
Michael S. Doran Multiple Locations Best Practices Local Search 3
Nicole Basham Success Having Multiple GMB Offers Up Simultaneously? Google My Business & Google Maps 2
Adam Humphreys GMB Multiple Business at Location Blocks Edits Moving or Name Changes 3
JillH Multiple Location Issue Local Search 3
divotagency Service Area Business - Multiple locations Google My Business & Google Maps 4
C Client with multiple address across citations and web properties All Things Google My Business [PRIVATE] (LocalU) 3
Jens Multiple local pages for the same location? Local Content 1
M Multiple or one GMB Multi-Location Issues 3
jpayne7 Business Planning on Moving Multiple Times in Short Timeframe Moving or Name Changes 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom