Backlink Juice from Google+ page

[Larry Linson]

I am looking at competition backlinks for my client using AHREFS. I see one competitor getting a "juicy" 94 Domain Rated link from their own business google+ page! I have examined their Google+ page, comparing to my client, and find that the competitor has links to the main website in each Google+ post. Is this a viable strategy or just some quirky thing with AHREFS?

 

[Nikos]

Hi Larry,

Google Plus is no different than other social media and its links are nofollow.

?Nikos

 

[CharlotteSEOExpert]

Anyone can do this and is not seen as too value in Google's eyes. It is best to look at your competitors' backlinks with a decent DA in AHREFS and determine how they are getting their links, such as; guest post, citations, etc.

I would recommend looking at your competitors in your local area and then similar competitors in your region or even nationally. This will give you some great ideas of where to apply your client's link building efforts to increase rankings.

I wouldn't waste too much time on Web 2.0 strategies, that anyone can do and won't pass a lot of value to increase rankings.

Hope that helps!

 

[BenFisher]

Sometimes the link from the G+ page will show in software. I see this in Moz and SEM Rush all the time. However, the links are no-follow as suggested.

The benefit of G+ goes beyond links though, it is the semantically charged content that drives local search result increases.