Obviously backlinks are important to get and are a contributing factor for local search. I've found getting them from non spammy links isn't easy. Haven't had a lot of luck getting them from local websites. Is it worth to pay for links from the BBB and local city chambers of commerce? I have a few that are up for renewal and am wondering if they're worth the money. I found out the BBB isn't actually a follow link and isn't cheap either. My local city area chamber of commerce charges me $125 annual fee but it's a small chamber. Not sure how much steam I get from the link to my website. I'm a construction contractor and haven't had much luck getting links from other non competing companies. I'm not sure any of them see the value in the links.