- Joined
- Aug 12, 2013
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- 81
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I'm not complaining, but trying to figure out if there's a good explanation to this:
Client relaunched site in late July — we use UTMs on their 50+ locations — we did nothing with the GMB/UTM before or directly after the launch. We noticed that users and sessions spiked (on our campaigns) right when the site relaunched and it has remained elevated compared to before the relaunch. Bounce rates exploded also though. Any idea why? I would have expected a dip — general organic traffic bumped up a bit, but nothing significant like this...
Client relaunched site in late July — we use UTMs on their 50+ locations — we did nothing with the GMB/UTM before or directly after the launch. We noticed that users and sessions spiked (on our campaigns) right when the site relaunched and it has remained elevated compared to before the relaunch. Bounce rates exploded also though. Any idea why? I would have expected a dip — general organic traffic bumped up a bit, but nothing significant like this...