NevenaIvanova

Member
Joined
Jun 1, 2015
Messages
50
Reaction score
31
Dear Hoteliers,

I have a question regarding the brand filters in Hotel Searches - some of the businesses I manage are not associated with their relevant brand, even if they have been on the marker for several years already. So far, I contacted the Hotel Ads team to ask for support and received the below answer.

Google Search - Brand Filter.jpg


I am confident that all of the above points are fulfilled and I am lacking additional ideas on how to resolve this.

I hope that somebody can suggest an efficient way, to resolve that kind of visibility issues.

Thank you,
Nevena
 

NevenaIvanova

Member
Joined
Jun 1, 2015
Messages
50
Reaction score
31
Hey Tim,

Thank you for replying here. Just to be on the same page - are you asking for an exemplary page affected by the lack of proper association with its legal brand?
 
Joined
Nov 11, 2015
Messages
57
Solutions
1
Reaction score
26
How are you naming the hotels ?

Examples of a selection so I can provide some better advice would be good too
 

NevenaIvanova

Member
Joined
Jun 1, 2015
Messages
50
Reaction score
31
Hi Tim,

Here's an example TheBiltmoreMayfairLXR - Google Search. The business title is always consistent with the official website and also with all managed platforms - The Biltmore Mayfair, LXR Hotels & Resorts. LXR Hotels & Resorts is a Hilton brand, but the hotel lacks association with the Hilton Honors brand filter.

Hopefully you will have a clue on how to resolve this.

Thanks,
Nevena
 
Joined
Nov 11, 2015
Messages
57
Solutions
1
Reaction score
26
Hi Nevena

Lets take a step back - Brand Filter (no idea why they called it this ) - is basically a brand query but for hotels.

This property is part of Hilton and a query - Hilton Hotels London - shows the "brand filter" is working.

But I guess you mean LXR Hotels and Resorts - right?

Taking a quick look at the dedicated site (which redirects to hilton) - I notice that there are only a few around the world.

BUT crucially you do not have multiples in any city - the "Brand" display would only apply to multiples in a location.

LXR Hotels in Location

You do have a selection in the USA - and for this you DO have the brand filter working.

So it is being applied where you have multiples.

Now I notice that the turkey one is being displayed in the the USA query.

But again when I search on your page for Hotels in USA - on hilton domain - it only displays 2 properties, then hundreds of Hilton hotels


So in my mind - sorting your structure to make it easier for Google to understand would probably help in displaying just US properties for USA query.

screenshot-www.google.com-2022.06.03-09_03_21.jpg


screenshot-lxrhotels3.hilton.com-2022.06.03-09_06_22.jpg


screenshot-www.google.com-2022.06.03-09_18_26.jpg
 
Last edited:

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom