Brand New HVAC GBP verified by text and then suspended

[Brian - TGL]

By the time I got to the end of the setup wizard the profile was suspended for deceptive content & behaviour.

The incorporation name is Company Name Inc. & initially the GBP was named Company Name & Refrigeration.

I updated it to just Company Name (I have read in multiple places that Google prefers the LLC/INC etc is not included in the GBP name?). Made sure the name is consistent across the website also.

Primary - HVAC contractor
Additional - Furnace repair service
Additional - Air conditioning contractor
Additional - Air conditioning repair service
Additional - Air conditioning system supplier

SAB with a new website, clear mention of all 5 categories on the landing page.

Seeing as it was already hard suspended, I updated everything else of pertinence: secondary categories specific to their business, added the chat via sms, utm code the the URL.

Added a cover photo, logo & about a dozen installation photos.

Tomorrow submitting the first appeal here:

https://support.google.com/business/workflow/13569690?sjid=4624130735756919215-NC&visit_id=638768159347678899-1141487743&p=manage_appeals&rd=1

Have the incorporation certificate and the business license registered at the home address to be submitted.

Anything else I should be getting in order before the submission?

 

[ElizabethRule]

Is the business on BBB.org and their state's official business lookup (SOS website)? If not, get them added there before you submit. Also, make sure the address is hidden on the profile, since it is an SAB.

 

[adammaxum]

we have to sign up for BBB now for eveyr client so google can use it as a 3rd party data reference to help approvals? crazy.

Is the business on BBB.org and their state's official business lookup (SOS website)? If not, get them added there before you submit. Also, make sure the address is hidden on the profile, since it is an SAB.

 

[Brian - TGL]

Is the business on BBB.org and their state's official business lookup (SOS website)? If not, get them added there before you submit. Also, make sure the address is hidden on the profile, since it is an SAB.

Canadian company, I see it listed on MRAS Business Registry Search.

Submitted the BBB listing request . . . haven't seen any confirmation yet though, does the follow up from them usually happen via email or an actual call?

@adammaxum this is the only industry so far this year that I ran into an immediate suspension. I have added it to my list of onboarding steps for customers without a GBP.

 

[adammaxum]

I'm seeing the deceptive content suspension happening a lot lately.

Good luck....let us know how long it takes support to reply to your appeal?

I might include insurance paperwork too just in case.

 

[Brian - TGL]

I'm seeing the deceptive content suspension happening a lot lately.

Good luck....let us know how long it takes support to reply to your appeal?

I might include insurance paperwork too just in case.

That's not a bad idea, I also have a couple of invoices from suppliers with the company name as the purchaser.

I'm waiting for the BBB & Yellowpages listings to be approved before the first appeal.

 

[Brian - TGL]

Just a quick question, the actual results seem to be more commonly from the second appeal and the first appeal seems to take a longer time to get a response to.

Is it a better idea just to submit the first appeal just to get the ball rolling quicker to the second one?

 

[adammaxum]

Just a quick question, the actual results seem to be more commonly from the second appeal and the first appeal seems to take a longer time to get a response to.

Is it a better idea just to submit the first appeal just to get the ball rolling quicker to the second one?

yes, if you have the stuff you mentioned above already for the business paperwork, submit now.
it will take weeks to get a reply (unless you're lucky) to the 1st submission so don't delay