Brightlocal Review Survey helps us understand consumers

[Dustybones]

Some good data in here...

[h=1]Local Consumer Review Survey 2014

This survey is an annual exploration into how consumers read & use online reviews. It seeks to quantify the value that users place on the reviews they read & how this impacts their opinions & actions when seeking a local business to use. (see 2013 survey results) , is specifically concerned with the reviews & purchase of local business services and not wider product reviews. [/h]

 

[Linda Buquet]

Thanks so much for sharing Justin!

 

[Jon Hall]

Yep, reviews are so much bang for your buck, marketing-wise, it's a wonder more marketers aren't doing more aggressive review marketing. Reviews deliver not just visibility but influence--insane influence, as this data makes clear. Thanks Justin!