Mar 15, 2016
Reaction score
Building a Local Small Business SaaS Vendors Stack


Let?s face it: digital media marketing isn?t exactly straightforward.

A constantly shifting landscape, technology and marketing strategies with little definitive data. Whether you?ve been a part of this ecosystem for years or weeks, trying to decide exactly what kind of digital media marketing strategy you should recommend to small businesses can quickly become a frustrating experience.

And yet, no one is more susceptible to the confusion of the marketing world than the local small business owner. More often than not, they?ve spent most of their time and energy focusing on building a product/providing a service.

The unrelenting speed of the digital media marketing world makes it a challenge to keep up, especially when they have a business to run. That?s why they turn to digital/marketing agencies to choose the best tools for the job.

being the operative word.

There?s no catch-all SaaS solution that will accomplish all of your client?s goals.

To create an effective Marketing Stack every aspect of the customer experience needs to be accounted for and handled. Fortunately, there?s a SaaS solution to every step of the customer?s? journey.

That?s where the Marketing Stack comes in. Designing a marketing strategy from the ground up to guide users from prospect to converted customer. Of course, there will be slight tweaks for a Local Marketing Stack (a focus on local SEO, for example), but the idea remains the same.

Inspired by the infographic below from Tidings, here?s some guidance to help identify the best tools that agencies can provide their clients. It?s worth mentioning that if a small business has just begun to develop an online presence, agencies will likely need to completely overhaul their digital presence.

Naturally, it?s important to conduct research whenever adding a new SaaS vendor, and where do consumers go to research software products?

Issues that agencies will have to resolve include:

-Have they already started Payroll/Accounting/Payments?

-Do they have a website? Is it optimized?

-Have they decided what type of Content they?ll be creating?

-Are they using Analytics on Social?

Considering the undeniable importance of having a healthy digital media presence (with 50% of local searches leading to store visits within a day), local business owners can?t afford to leave those kinds of questions unanswered.

Brian goes on to identify some great vendor options across the various 'arms' of Business Ops, Marketing, Customer Service, etc.

Read the full article here.

How do you choose which SaaS vendors you use for your business or agency?

Do you use Capterra or G2 Crowd when researching options, or do you come to Local Search Forum or depend on friends and colleagues to recommend solutions?

Similar threads
Thread starter Title Forum Replies Date
L Easy Win! How to Build out Small Town Local Landing Pages - The Magistrate Multi-Location Issues 3
Linda Buquet Easy Win! How to Build out Small Town Local Landing Pages - The Magistrate Multi-Location Issues 3
Linda Buquet Local SEO: Link Building for Small Businesses Local Search 5
Brian Barwig Unconventional Approaches to Local Link Building Local Search 0
B Link building anchor text for local rankings 2020 Organic SEO 1
vivekrpatel Local Link Building with Content Local Search 25
Oliver Keates Long Term Local Link Building Local Search 5
rosie.brightlocal BrightLocal Expert Local Business Link Building Survey Local Search 0
H Local SEO without Link building Local Search 5
James Watt nearly 400 local SEO consultant survey: How to Build Backlinks Organic SEO 2
Garrett Sussman 7 Ways To Improve Local SEO Without Building Links Local Reviews 12
Ajay Prasad Why You Need to Find All Your NAP Variations Before Building Local Citations Local Search 1
JustinB Discussion: Local Link Building and Citations LLB Guide Local Search 1
Linda Buquet The Local Link Building Mega Jackpot! From Mike Ramsey & WhiteSpark Local Search 5
Linda Buquet Stuck on the Link Building Piece of the Local Search Puzzle? Local Search 2
Linda Buquet Survey Results: Backlink Building for Local SEO - BrightLocal Local Search 4
Linda Buquet Tons of Gold Nuggets about Reviews & Reputation Building for Local Consultants Local Reviews 0
Todd McCall Local Link Building: High Authority Chambers vs Low Authority Trade Groups? Local Search 4
Dustybones 11 Ideas for building links for Local Businesses Local Search 3
Linda Buquet Local Search: 9 Low Risk Link Building Strategies for Higher Rankings Local Search 0
K Re: Building Reviews for Local Search Success - Free InsideLocal Webinar Recycle Bin 0
Linda Buquet Five (5) Under-Appreciated Sources for Local Link Building Success by LSEO Local Search 4
L Local Lawyer Backlink Building Local Search 4
Linda Buquet Local Link Building Guide Local Search 4
D Fixing/Building Local Citations - The Options... Citations 4
Linda Buquet 25 Customer Review Nuggets You Can Use to Build your Local Business - Rozek Local Reviews 2
Linda Buquet How To Build your Local Search Consulting Business - Most Awesome List of Resources Consultant's Corner 5
Linda Buquet Local Link Building Tips and Tricks on #seochat Local Search 0
Linda Buquet Local Citation Building Strategies - The Complete List Citations 4
iFuse Local SEO & Link Building Local Search 3
Dustybones Are you building your website for local search visibility? Local Search 0
eestrada234 Local Seo for a client with 2 seperate business entities in same building Consultant's Corner 8
Linda Buquet Build your Local SEO Business by Saying NO Consultant's Corner 4
Linda Buquet Local Link Building - No Tricks, Just Treats! Local Search 6
Linda Buquet Video is Live! Build Reviews for Local Search Success Webinar Local Reviews 1
Mike Wilton What's Your Approach to Local Listing & Citation Building Workflow? Local Search 5
Local Search News Curator Webinar: Enhanced Local Citation Building Recycle Bin 0
S Link building for Local SEO Local Search 12
Linda Buquet Local Link Building and Brilliant Map Embed Trick Local Search 1
Colan Nielsen Out-of -the-Box Local Link Building Organic SEO 20
Linda Buquet Biz-Building Tips for Local SEOs + How to Find a GOOD Local SEO for SMBs Consultant's Corner 6
R Any Benefit from Link Building to Google+ Local Pages and/or Google Maps URLs Local Search 9
F GMB ranking timeframe after building backlinks Local Search 1
NevenaIvanova Brand Visibility Issue Caused by Building Entity Google My Business & Google Maps 2
bczubiak Dental website using W E O Media Template Website.. ditch it and build a new one? Local Search 1
J Tutorial Q&A Link Building for DA & Referral Traffic Organic SEO 2
Jim Froling Great Link Building Lessons by Base Academy Recycle Bin 0
MKubot Inside Medical Building (with bad reviews) Ask a LocalU Expert [PRIVATE] (LocalU) 2
nathangdavidson Need to change the building name for a client Google My Business & Google Maps 2
S [CMcreator] A new SEO Link Building Tool (2020) Recycle Bin 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom