Building Links in a time when Google is laying the hammer down.

[Dustybones]

There is a lot of shifting going on in the link Building world. Tactics are changing. MOZ has listed some great opportunities we can be using.

The World of Link Opportunities Beyond Bloggers

There is an awful lot of controversy going around for things like guest posts, with techniques being proclaimed dead and blogs being decreed toxic, but the fact remains that if you handle blogger outreach in the right way, you can get a tremendous amount of value from blogs.


Targeted audiences, run by passionate and receptive bloggers; these types of opportunities shouldn't be discounted. If you take a step back from your link profile, it is very likely to be heavily weighted towards blogs, whether that be as a result of guest posts, editorial mentions, competitions, or just about anything else.

 

[Jo Shaer]

The problems come when people try to scale link building.