What deliverables for structuring a LocalSEO campaign?

[kieran.reid]

Just thinking broadly here, I have some exposure to doing LocalSEO campaigns but only really to the level of setting up & reporting on GMB, building a few citations etc. What would a more "professional" level campaign look like? I've put some ideas on the table:

Discovery/initial phase:

• Keyword research & opportunity analysis
• Competitor research / benchmarking
• Strategy to define what what to prioritise

During campaign:

• Citations / directory submissions (which can be free/cheap/premium)
• Localized on-site landing page content creation, publication
• LocalSEO audit
  • GMB audit
  • Citation audit
  • Reviews audit
• Offsite local & hyper-local link-aquisition (guest posting, ghost posting, content outreach, link magnets etc) for location pages
• Onsite localised & topical content, possibly to feature in landing pages
• Google reviews management (response, resolution, solicitation etc)
• Reporting on key KPI's
• Broader link-aquisition campaign to improve back-link profile of root domain and location pages
• GMB setup of additional locations (fake? blackhat?)

What other type of deliverables can typically be included included when laying out an initial and then ongoing localseo campaign?

 

[CallumS]

Following

 

[adammaxum]

Everything you included looks fine.

Google "SEO proposals" and you'll find a long list of everything you can include.

I know "on-site" SEO can become very detailed so that might be an area you expand on as it would increase the size of your list and help with deliverables for the on-site phase.