Jan 30, 2019
Reaction score
Just thinking broadly here, I have some exposure to doing LocalSEO campaigns but only really to the level of setting up & reporting on GMB, building a few citations etc. What would a more "professional" level campaign look like? I've put some ideas on the table:

Discovery/initial phase:
  • Keyword research & opportunity analysis
  • Competitor research / benchmarking
  • Strategy to define what what to prioritise
During campaign:
  • Citations / directory submissions (which can be free/cheap/premium)
  • Localized on-site landing page content creation, publication
  • LocalSEO audit
    • GMB audit
    • Citation audit
    • Reviews audit
  • Offsite local & hyper-local link-aquisition (guest posting, ghost posting, content outreach, link magnets etc) for location pages
  • Onsite localised & topical content, possibly to feature in landing pages
  • Google reviews management (response, resolution, solicitation etc)
  • Reporting on key KPI's
  • Broader link-aquisition campaign to improve back-link profile of root domain and location pages
  • GMB setup of additional locations (fake? blackhat?)
What other type of deliverables can typically be included included when laying out an initial and then ongoing localseo campaign?


Jun 26, 2013
Reaction score
Everything you included looks fine.

Google "SEO proposals" and you'll find a long list of everything you can include.

I know "on-site" SEO can become very detailed so that might be an area you expand on as it would increase the size of your list and help with deliverables for the on-site phase.
Similar threads
Thread starter Title Forum Replies Date
pbarnhart Google Maps Test - USPS cross-referencing for deliverability Google My Business & Google Maps 1
djbaxter Question: Do images in emails reduce deliverability? Marketing 9
NickB-Tampa Should all the phone numbers on the landing page to our GMB listing be included in the structured data? Google My Business & Google Maps 2
Jason_Parks1 How Should I Structure Suite Numbers with a New Office? Moving or Name Changes 1
djbaxter vs. Google's Structured Data Rich Results Organic SEO 0
D How to properly form site structure for power washing company that serves 10 towns? Local Search 6
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
Andrew Scherer Google's Structured Data Testing Tool axed... Bing's Alternative Local Search 1
P Is this hierarchy structure correct? Organic SEO 1
djbaxter Google reminder: Structured Data Does Not Impact Ranking Organic SEO 0
Gsmithmike SEO-Friendly URL Structure (Website Hierarchy) Organic SEO 4
J 2 Locations | Site Structure | Local Business Google Local 101 12
Gsmithmike Best URL Structure For Huge eCommerce Website Organic SEO 1
S Site structure for network of locations Local Search 5
C Any Evidence Structured Data Schema Makes A Difference? Local Search 3
JoyHawkins New Structured Data Penalty for Reviews? Local Reviews 13
djbaxter Google: Structured Data Isn't A Ranking Factor But Can Help Rankings Organic SEO 3
A How to structure Local service? Paid Search and Local Service Ads 3
JoyHawkins What URL Structure to Use for Local SEO Organic SEO 22
dsteiner Proper Page Structure for Multi-Location Lawyers? Local Search 6
J Questions about NAP and URL structure Local Search 3
S Are Schema And Structured Data Markup Needed For Local SEO? Local Search 13
O Structured Data Markup Local Search 9
E Structured data for a company with 2 or more branches Local Search 6
1 Site Structure Question Local Search 11
S How to structure site content for a business with one physical address but other area Local Search 3
E 2 Questions about structured data Local Search 4
M Need Help with Local Url Structure Local Search 16
T Nav structure & breadcrumbs for location pages Multi-Location Issues 2
Tim Colling Nav structure & breadcrumbs for location pages Multi-Location Issues 2
mborgelt A Guide for Schema Markup and Structured Data Local Search 0
Dustybones URL Structure Tips From Gary Illyes Local Search 6
carltonrsmith Has anyone ever worked out a cost-per-lead structure with a local client? Consultant's Corner 5
K Change of URL in Google My Business due to change of organic URL structure. Google My Business & Google Maps 12
Gsmithmike What is the best URL Structure practice? Local Search 3
djbaxter Google: New Structured Data Testing Tool and Improved Documentation Local SEO Tools & Software 9
Ben Walsh Dupe Onsite Service structure for maximum effect in local Recycle Bin 0
Amber Robinson New Google Maps URL Structure - Local Penalty Hack? Google My Business & Google Maps 1
Linda Buquet 3 Free Site Crawlers - Site Structure Matters for Local SEO Too! Organic SEO 3
P One Page Websites vs standard structure Website Local Search 13
Linda Buquet Google Upgrades Rich Snippet Structured Data Testing Tool Local SEO Tools & Software 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom