mlawley

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Hello,

I am working with a psychotherapist client who recently had their business hard suspended for using a virtual address which is also shared with other businesses. I have convinced them that it is worth investing in a real office space (even though they can't see clients there because of COVID regulations). Many psychotherapists are giving up their offices during COVID and this has presented a major challenge and setback.

What steps and in what order should I move the business to the new address and have google reinstate the listing?

1. Find New Address and Sign Lease
2. Update Website
3. Update NAP
4. Get Signage / Logo (will this be necessary at a new address?)
5. Send Google Info and Proof of New Address
6. Verify New Address


Since it is a new address should I even try to reinstate the old listing or start with a new profile/verification? Will Google even reinstate a listing like this or am I better off doing a new profile/verification? This business didn't not have reviews or good rankings yet so not much to lose there.

This is a major headache as I am just finished some citation building (have to clean all of that up) and am about to launch a new website/traditional SEO project for them in a few weeks.

Thanks in advance!
Matt
 

Phil Rozek

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@mlawley, that's basically the right sequence of steps. I'd just throw some supporting citation work in there - updating the old listings to reflect the new office - around the time you do steps #4-5. You'd need to remove those old listings anyway.

In suggesting that I somewhat let the cat out of the bag, but no, I probably wouldn't try to reinstate the old listing. Just start fresh. Maybe in a different Google account, though.
 

BenFisher

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I would do all the steps you are outlining, and simply update the suspended listing address and request reinstatement. This is what is called a reinstatement/move (My terminology). It works 100% of the time as long as you have all the supporting documentation and also update all legal information. as well.
This way you keep your reviews, photos, posts and ranking.
 

mlawley

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@BenFisher would you recommend doing the reinstatement/move if I have already been denied from reinstatement a first time? Before I knew the business was moving I tried to fix the listing and submitted a DBA as a proof of address as that was all the business could provide me. But got a response that the business was still breaking guidelines.

Since there are hardly any reviews, photos, posts and ranking as it is a pretty new profile then I just want to do what will get the business up ASAP and not get stuck in a reinstatement denial loop as I've seen you call it.

In terms of the reinstatement/move process would I be sent a new verification letter to the address? For appropriate documentation I am trying to get an updated DBA and logo on the door of the office/suite number as it will most likely be a larger building without outdoor signage available. Would this be enough?

@Phil Rozek I see that you recommend using a different Google account if I decide to make a new listing. I am trying to better understand how Google associates GMB profiles with accounts. Is it by who originally created the listing, who is the primary owner, or anyone that has ever been a primary owner?

A bit more back story. This listing was originally created by an old company email. I then transferred ownership to their new company email and I made that the primary owner. Will both of these account be associated with the GMB account if I move primary ownership back to the original old company email? If I decide to start fresh my understanding is that it is better to have totally clean account rather then one that has had a suspension.

Thanks,
Matt
 
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