Jan 30, 2013
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Hi All,

I've searched the board but didn't see this asked before. I'm a former legal marketer who now runs a lead tracking company (Call tracking/form tracking/chat/sms). We're seeing a more and more client/agencies use Static Call Tracking Numbers in the "Primary Phone" Field in GMB and using the actual business line in the "Additional Phone" field. I'm very well aware that this "violates" NAP consistency but also know that what google "Says" isn't always what the google algorithm "DO".

We HAVE NOT seen any data to suggest Calls decline when a client uses a call tracking number in their GMB "Primary Phone" field but wanted to ask the community if anyone HAS seen a decline in Local Ranks when using a Static Call Tracking line in GMB?

So the question is this: Do you/your agency use GMB tracking numbers? How has it affected your local ranks?

Thank you :)

Last edited:


LocalU Faculty
Aug 9, 2012
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Hi Ted,

Using a call tracking number as your GMB primary number and putting the real number in the additional number field has been recommended best practice for a couple years.

Since you’ve added the real number to the listing as well, there are no NAP consistency concerns.



Local Search Expert
LocalU Faculty
Jul 27, 2017
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My company took it a step further and added the website tracking number as the last and final alternative number. We track the GMB calls and website calls separately. I haven’t had any sissies since making the switch. To echo Darren, it has been a best practice for years. I learned this at a LocalU Santa Monica event. It was either Darren or Joy Hawkins that presented this fact.


Jan 30, 2013
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Great article on this topic Darren. On a side note I've been a long time fan of whitespark and have been recommending it for years :)

I thought this was ok - glad to know it's considered "Best Practices". I'll probably be linking/send over your article to a few agencies who are hesitant to go this route. Thanks!


Apr 29, 2017
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What system do you use/suggest for call tracking numbers?

Thank you in advance!


Nov 25, 2016
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We have been using CallRail tracking and analytics for phone calls and web forms.
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