Apr 4, 2016
Reaction score
Never came across this before, but I have a client using Google's campaign builder to create a campaign tracking URL for Google Plus, and using this as the website address in the dashboard.
url.JPG url.JPG
Assuming they did this purely for Google Analytics reasons, which seems redundant since I did a real-time test on another account and GA had no issue detecting the Google+ as the source.
source medium.jpg

Aside from the campaign URL being redundant, could this negatively affect performance?

source medium.jpg


Colan Nielsen

LocalU Faculty
Jul 19, 2012
Reaction score
Oct 25, 2013
Reaction score
To add to the excellent resources Colan linked to, I've personally used this kind of link with clients that I've had success with. I also had a self storage client for a while too, and noticed during my competitive research that Public Storage, in addition to having their act together and doing a fairly good job on their local SEO across the board, are also using campaign links in their GMB profiles (among other competition I've looked at too of course, but this one's the biggest, best ranking one I've seen that seemed to be doing a lot right). All that's just a leadup to say that I'm convinced linking to a campaign URL doesn't cause any issues, though I do think it's a good idea to take Dan's advice and make sure Google doesn't think it's a separate page.


Apr 4, 2016
Reaction score
Thanks James! We do have rel="canonical" in place.
Similar threads
Thread starter Title Forum Replies Date
E Campaign URL as Website Address? NAP, Categories, Dashboard Data 4
J Filter Issue with Smart Campaign? Help & Support for Google Local 4
Eric Rohrback Campaign Planning for Clients Consultant's Corner 11
valentinb13 Big jump in campaign sessions after site relaunch Local Search 6
djbaxter Malicious WordPress Redirect Campaign Attacking Several Plugins Websites, Software, and Security 1
D Call Only Ads vs. Call Only Campaigns - Correct Set-up Paid Search and Local Service Ads 4
kieran.reid What deliverables for structuring a LocalSEO campaign? Consultant's Corner 2
Garrett Sussman 3 Insights For Crafting An Effective Review Request Email Drip Campaign Local Reviews 3
Garrett Sussman A/B Testing Online Review Incentives Via Email Campaigns Local Reviews 4
Linda Buquet Discover Cost of Local SEO Campaigns PLUS Analysis of 300K Local SERPs Local Search 6
K "Hate us on Yelp" campaign to deal with negative reviews Local Search 11
A What's the least that you would charge for a Local campaign? Consultant's Corner 20
Dustybones 3 signs your SEO campaign is failing Local Search 10
Linda Buquet How to Have a Successful Local SEO Campaign in 2015 - By Casey Meraz @ Moz Local Search 0
BWrightTLM Managing Google Adwords Campaigns for Clients Consultant's Corner 5
Lloyd Silver Business not quite open - when to kick off the campaign Google My Business & Google Maps 3
Linda Buquet GMB So Easy a Monkey can do it Campaign Hits Front Page of Google Google My Business & Google Maps 3
Colan Nielsen SEO for Political Campaigns Local Search 0
B Rebranding: same services, same team, same address, new name, new URL Moving or Name Changes 9
D Shortcut URL to "Ask a Question" Button Google My Business & Google Maps 6
Toby 39 Celsius Video Schema Ques: Embed URL vs Content URL Local Search 0
pbarnhart Google Search Console Merging UTM'd URLs into Canonical URLs - Suggestions? Local SEO Tools & Software 5
J Unable to change the custom URL link on YouTube for a rebranded business Local Content 2
U Alternative to Search Console URL Inspection Fetch Organic SEO 5
H Updating website and urls are no longer .aspx Organic SEO 2
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2
Igor GMB Virtual care link auto updates to wrong URL Google My Business & Google Maps 5
F Changes To URL = Suspended Recycle Bin 0
J Using gmb categories in URLs Google My Business & Google Maps 2
I How does URL Shortening sites like Umuly work? Websites, Software, and Security 0
hajnasiewicz Featured Snippet URL (#:~:text=) Local Content 1
djbaxter Bing URL Submissions Plugin For WordPress Websites, Software, and Security 2
vivekrpatel Failed: Crawl anomaly - URL is not available to Google Organic SEO 2
fpaschoal GMB containing Social Media like (Facebook, Instagram, Twitter...) on Website URL Field Google My Business & Google Maps 2
georgebizpro GMB keeps changing business website URL Google My Business & Google Maps 4
M GMB Virtual Care Link - Does the URL have to be on the website? Google My Business & Google Maps 1
C Disgruntled Employee - Redirecting Backlink to a Different URL On My Page Organic SEO 3
K Anybody Ever Seen Inventory Search URL? Google My Business & Google Maps 0
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
vivekrpatel Strange 404 Error URLs in Google Analytics Dashboard Websites, Software, and Security 1
Colan Nielsen [New GMB Bug] Profile Short Name Issue with "Reviews" URL Local Reviews 1
j_holtslander Google preventing URL update for rebranded business Google My Business & Google Maps 7
H Different business and URL, but with same address Google Duplicates & Merges 15
Paul Lappage How do you find the "dashboard URL"? Help & Support for Google Local 1
sixthcitysarah Anyone seeing changes to URLS, categories, or descriptions reverting out of nowhere? Google My Business & Google Maps 15
djbaxter QR Code Generator for Page URL coming in Google Chrome? Local SEO Tools & Software 0
B GMB switching out UTM URLs Google My Business & Google Maps 2
S Appointment URL: Not Available Google My Business & Google Maps 0
W Can you point to a different URL from within a GMB without it getting suspended? Moving or Name Changes 3
Ellen Search Console - Mobile Avg. Position Change for GMB tagged URL - June 1 Local Search 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom