Raph2805

Member
Joined
Jun 23, 2019
Messages
13
Reaction score
5
Hey Folks,

I saw a while back that Google allowed new car dealerships to create multiple listings for Sales , Service and Parts depts if they have a different entrance , opening hours etc
At the time i wasn't sure about the move so held fire. 6 months on and i would love to hear from anyone that implemented this and how it has worked?

Has separating out Sales and Service resulted in more views and engagements from search? Is Google clever enough to produce the correct department GMB for the search enquiry? Have consumers got confused and calling service for sales related queries and vice versa?

Would love to get some insight, before i think about doing the same.

Thanks

Ralph
 

georgenenni

Member
Joined
Aug 26, 2020
Messages
24
Reaction score
38
Hey Folks,

I saw a while back that Google allowed new car dealerships to create multiple listings for Sales , Service and Parts depts if they have a different entrance , opening hours etc
At the time i wasn't sure about the move so held fire. 6 months on and i would love to hear from anyone that implemented this and how it has worked?

Has separating out Sales and Service resulted in more views and engagements from search? Is Google clever enough to produce the correct department GMB for the search enquiry? Have consumers got confused and calling service for sales related queries and vice versa?

Would love to get some insight, before i think about doing the same.

Thanks

Ralph
Hey Ralph, we work exclusively in automotive, and breaking out sales, service, parts, body shop is definitely a best practice. Overall searches/views/actions all increase, especially for non-branded, category (Discovery) search. With only 10 categories available, it is not possible for a dealership to optimize both sales, and fixed operations (parts, service, body shop) with a single GMB. We also published a popular book on the subject, "A Car Dealer's Guide to Google My Business", which the NADA field trainers have embraced and promote. I hope this helps!
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,515
Reaction score
1,662
Links to that book at Amazon, for those interested:



 

Sheryl Loch

Member
Joined
Jan 14, 2021
Messages
9
Reaction score
10
I work with car dealerships and have had a terrible time splitting service and sales. We kept getting duplicate listings and then the ORIGINAL GMB would be suspended.
Google told me I needed to have a different, address, phone and website if I didn't want suspended for duplicate listings.
I did have different suite numbers on the address, different phone numbers and while I linked to the same domain, I did link to the service department section on that domain...still they suspended the original listing.
I finally just said screw it and keep 1 listing and just put it all on there.
To me, it was/is not worth the hours spent to straighten out the suspensions and BS.
 

georgenenni

Member
Joined
Aug 26, 2020
Messages
24
Reaction score
38
Hi Sheryl, we've had success with same address and phone, but different name (of course) and website link (deep link to department page). Lately GMB has been erratic on the suspensions, so that has been a challenge. Our best solution is using the Chat Support function in GMB, can usually resolve issues during a 15-20 minute chat session. We actually have a harder time when the listing is not at the same address. We can get the listing created, but it won't "nest" into the main sales listing.
 
Similar threads
Thread starter Title Forum Replies Date
Ellen Car Dealership Service Department Listings Showing for Brand Search Google My Business & Google Maps 4
Durandl Car dealer with two dealership almost next to each other Google My Business & Google Maps 3
Aly Kurtz Car Dealerships and Addresses on GMB Google My Business & Google Maps 4
Ellen Separate Addresses for Car Dealership and its Service Department Google My Business & Google Maps 8
D Linking question for car dealerships Local Search 4
O The Honda Coronet car cruises at constant speed to accelerate understanding Recycle Bin 0
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
D Car reviews Recycle Bin 0
djbaxter Bing Street View car on Family Guy Break Room: Chat and Off Topic 3
sabeelkhan which is best car rental in abu dhabi Recycle Bin 0
S These guys almost drove through the glass doors with their car. Recycle Bin 0
Linda Buquet LOL You Thought BOTs Were Bad? New Google StreetView Car Patent Local Search 2
patrick6411 One per brand, plus one for entire dealership, plus one for sales and one for the parts department Google My Business & Google Maps 2
Gerry.Foster Dealership Service Centers - New Area Based Services because of Covid. Service Area Businesses 1
S Automotive Dealership Parts & Service Listings Showing Near Proper GMB Listing Google My Business & Google Maps 2
HangTenSEO 2 dealerships - Only 1 displays on Maps in the initial search Google My Business & Google Maps 3
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
walkities Multi Location Using Same Phone Number? Local Search 2
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
G Antidetection Browser GoLogin for Multi-accounting Recycle Bin 0
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
H Multi-Location Content Strategy Google Local 101 6
Nicole Basham Multi-service Service Area Business: GMB Optimization Advice Needed Service Area Businesses 2
IanJohnson Multi-Location Businesses not showing Local results in SERPs Google My Business & Google Maps 1
H Facebook multi-location - what are the risks? Local Search 1
KristiSimone Multi-practitioner office GMB names for practitioners Google My Business & Google Maps 5
j_holtslander Solved: Simultaneous multi-location moves Google My Business & Google Maps 12
NatalieS Using 'Located within' for multi-location businesses Multi-Location Issues 1
Lanerizz Properly Closing a Location on GMB for Multi-Location Business Google My Business & Google Maps 2
mikepetersonwi Multi Location Schema Multi-Location Issues 5
S Multi Fake GMB listings. What evidence is best to send to support my case(s) in redressal form? Google My Business & Google Maps 4
C Simple & Cheap Multi-Location Review Request Email Generator? Local Reviews 3
brettmandoes Automating Citations for Multi-Location Business Citations 13
Z Solved: Multi-Location Business, Google Maps only shows one location instead of two Multi-Location Issues 10
Caroline Multi Location: Home Page Competing with Location Page Local Search 7
P Multi-location business - How can I update my GMB opening times for All my locations in one go ? Multi-Location Issues 3
S Multi Locations In A City Service Area Businesses 18
C Multi-Location Keyword Targeting - Looking for Thoughts / Advice Multi-Location Issues 0
chrish Multi-Location Keyword Targeting - Looking for Thoughts / Advice Multi-Location Issues 4
J Interesting, Sneak Way of Trying to Game Multi Location Google My Business Listings Google My Business & Google Maps 6
chicoelnino Multi Location question Google My Business & Google Maps 14
B Single-City Multi-Location Business Local SEO Multi-Location Issues 4
B Single-City Multi-Location Business Local SEO Multi-Location Issues 4
P Question about multi service and multi location Local Search 6
I Multi-location GMB Listings for Mobile Vets Local Search 3
H anyone have experience with facebook multi-location business pages Local Search 2
D Multilanguage Learning Chat bot with multi-level logic Recycle Bin 0
L Another Multi-Location SAB Question... Service Area Businesses 5
LloydDobbler Another Multi-Location SAB Question... Service Area Businesses 5
A Multi-locations - Reviews for the company or for each locations ? Local Search 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom