Citations in 2026

[Oliver Keates]

Hey All

I would value your views on citation building in 2026 and where we see local search going?

thanks

 

[keyserholiday]

Citations are still valuable and won't diminish their value. You need to create the core citations: Apple Maps, Bing, Facebook, Yahoo, and Yelp. They are the difference between triggering your knowledge panel (KP) for your brand name. The days of buying 100's of citations have been over for several years. Google trusts the core citations. The other citations don't generate any traffic, and Google ignores them. A vast majority of them don't get indexed.