Citations in 2026

[Oliver Keates]

Hey All

I would value your views on citation building in 2026 and where we see local search going?

thanks

 

[keyserholiday]

Citations are still valuable and won't diminish their value. You need to create the core citations: Apple Maps, Bing, Facebook, Yahoo, and Yelp. They are the difference between triggering your knowledge panel (KP) for your brand name. The days of buying 100's of citations have been over for several years. Google trusts the core citations. The other citations don't generate any traffic, and Google ignores them. A vast majority of them don't get indexed.

 

[fisicx]

Citations are like the old discredited directory listings. Most of the directories were junk and Google ignored then unless you got listed on thousands of directories in which case Google would penalise. But get listed in some high quality, moderated, niche and local directories and they were worth the effort.

It's the same with citations.

The general rule is: the easier a link is to obtain the lower the value. But work hard on your reputation, become authoritative and Google will reward you

 

[keyserholiday]

Citations are like the old discredited directory listings. Most of the directories were junk and Google ignored then unless you got listed on thousands of directories in which case Google would penalise. But get listed in some high quality, moderated, niche and local directories and they were worth the effort.

It's the same with citations.

The general rule is: the easier a link is to obtain the lower the value. But work hard on your reputation, become authoritative and Google will reward you

Links and citations are different. You can get listed on Yelp for free and that’s perfectly fine with Google. Yelp pushes data to Apple Maps, Bing, and Yahoo. It’s free to create a FB account. All of the important social media accounts are free and you can add them to your GBP profile.

 

[fisicx]

Links and citations are different. You can get listed on Yelp for free and that’s perfectly fine with Google. Yelp pushes data to Apple Maps, Bing, and Yahoo. It’s free to create a FB account. All of the important social media accounts are free and you can add them to your GBP profile.

I agree. But you can also get 'citations' from a whole bunch of iffy sources that don't have the same value.

https://www.fiverr.com/search/gigs?query=seo citations

Worthless junk.