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And I would love someone to challenge Darren Shaws comments about how you have to send emails to customers or hand them a card that describes how to find your business naturally and then leave a review. Look it's very cumbersome. Review Handout Generator from Whitespark and Local Visibility System Why does he says this, because yelp, Google+ and others look at the referring IP address and count them as spam when they come from the same url. So a study of rankings on Google and internally on the review sites themselves when using a funnel page would be awesome.
Oh, I missed this part. When did I say that?
I mentioned it in my presentation at SearchFest last year, but if you just saw the slides then you would have missed my comment about that being a detail for the ultra paranoid. Google, Yelp, etc *could* be tracking refers and if they see that all the reviews are made from people that come through on the same referring URL, then they could look at that as a spam signal. I don't think they're doing that now, but they would have the historical data if they ever wanted to flip the switch. A page on your site that lists the places that people can review is a great idea, and currently, I wouldn't want to discourage people from making those pages.