Consumer's Checkbook Reviews - Are Their Ratings Accurate?

[NexstarNickR]

I have a company I am working with who has a 1.5/5 star rating on Consumers' Checkbook, even though it says 67% of people gave them a "Superior" overall rating.

Has anyone dealt with Consumers' Checkbook before? Everything seems to be behind a paywall (both to leave and access reviews), even though they push the overall star rating out on SEO.

Is this a "pay for positivity" platform? Has anyone worked with them before? I would love to hear the thoughts from the community!

 

[JoyHawkins]

I've never had to deal with them but I'll ask around and see if anyone else has.

 

[NexstarNickR]

Thanks Joy! I saw your tweet this morning, so hopefully we find something!

I'm getting a vibe like I get with Yelp, where they seem to have bad reviews of companies but you don't get any context from either side unless they get some cash.

 

[JoyHawkins]

Do you have an example where you can't view the reviews? I tried a few businesses and I can see the ratings publicly.

 

[NexstarNickR]

Do you have an example where you can't view the reviews? I tried a few businesses and I can see the ratings publicly.

Campbell Comfort Systems - West Deptford - 45 Reviews - Heating & Air-Conditioning Contractors near me - Delaware Valley Consumers' Checkbook

Campbell Comfort Systems - 45 Unbiased Reviews - 67% gave a superior overall rating - Compare 128 Heating & Air-Conditioning Contractors nearby

www.checkbook.org

My member was concerned that they had 41 reviews, 67% gave them a "superior" overall rating, and yet they are listed as a 1.5/5 star company. And this is showing up page one for brand searches for them.

 

[JoyHawkins]

Have you tried tweeting to the company? The schema is probably wrong and this should be something they could fix. They were super responsive to my tweet this morning.

 

[NexstarNickR]

Have you tried tweeting to the company? The schema is probably wrong and this should be something they could fix. They were super responsive to my tweet this morning.

Haha I just did that. We will see if I get a response there. It doesn't seem like many others have experiences with this site, though...

 

[Tony]

Resurrecting this old thread to see if if you had any success with Checkbook.org, @NexstarNickR . I'm onboarding a new client and discovered a dismal Checkbook profile as the #3 result for client's brand.

Similar to the displayed result you dealt with, 65% give client a superior rating, but the star rating is only 2.5. When I created an account, so that I could get a full look at the company's profile, I see only 2 reviews and one is from multiple states away.

Client has never heard of Checkbook and has a stellar reputation in the community. 30+ years in business, 500 customers, word of mouth has been their only marketing, and they even have a 5 star Yelp rating — based on all of 2 reviews.

Thanks for any insight!

 

[NathanD]

Following up on this - I reached out to the company and for a fee AND placing their logo on the company's website (with a link) they will look into it. It's showing up on the businesses GBP in search meanwhile they have:

• 3.2k reviews with a 4.8 rating on GBP
• 357 reviews with a 4.6 rating on FB
• 232 reviews with 4.89 rating on BBB
• 99 reviews with a 4.6 rating on Angi

yet .. on Checkbook they are saying 106 reviews with a 2 out of 5 rating showing a "60% gave a "superior" overall rating"
...the math isn't adding up