sarmcl

Member
Joined
Jul 7, 2017
Messages
130
Reaction score
52
Hi everyone!

We noticed that Google is allowing a short URl & name for GMB but for the life of us we dont know why anyone would do this or what value it would bring. The article from support we found is below. We arent sure when this even happened. Anyone familiar with this? To be clear, we handle enterprise accounts for the most part and not one off businesses.

Create a short name & URL for your business - Google My Business Help
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,879
Solutions
11
Reaction score
1,449
Yeah, the value is unclear. If what's in the URL slug affects rankings, then it'll be abused in a flash, and won't be a net benefit. Not sure about any cosmetic benefits, just because searchers probably won't the the URL in the address bar, even after they've clicked on a listing.

The only possible benefits I can think of are (a) a somewhat-cleaner "Review us on Google" link, and (b) a little more ease in pulling up the correct listing (if you've got more than one) if you need to contact GMB support.

Of course, Google will probably retire this feature after 8 months.
 

Steven12

Member
Joined
Apr 14, 2019
Messages
61
Reaction score
39
Wow, thanks for the heads up. This is opening up a new little money making strategy. It will become a race to claim the best domain names for small niche businesses, and more GMB's will have to become verified. That's a big goal of "G." (Verification) Don't think for a moment that keywords won't help a little. Most of the 3 Pack has the keyword in there (probably fake) business name as it is. This, I believe, is Google's way to even the playing field. Only active GMB's will even recognize this feature, and they wish to reward activity. The geo+ niche names will go quick. Websites are becoming more and more less prevalent and reviews are dominating the scene. Businesses want phone calls. Customers read reviews and call. It's that easy for most businesses.
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,950
Reaction score
579
I have to agree with some people in the comments on the post. This is what they did instead of fighting map spam? I mean, just take keywords in the business name out of the picture. How much dev time does that require?
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,283
Reaction score
705
Is anyone seeing this option in their clients' GMB listings yet? We have not seen it in any of the ones for our clients.

I know that it's not yet clear whether this short name attribute will have any SEO benefit.

Nonetheless, it's frustrating to not have access to this while it is slowly "being rolled out" and yet they are hammering almost all of our client's GMB listings with the new "POI Establishment" category spam.
🤯
 

Steven12

Member
Joined
Apr 14, 2019
Messages
61
Reaction score
39
Name Squatting? Ben, are you saying, that "G" can take your name from you after buying business cards, posters and coffee mugs to promote your reviews? lol I do know, for a tested fact, that your display URL in Google Ads does help your Quality Score with relevance.
 
Similar threads
Thread starter Title Forum Replies Date
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
O Create an online store with Chinese goods Recycle Bin 0
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
J Recommendations needed for creating a baseline Local Search 4
D GMB Reinstate or Create New Account After Relocating Local SEO Job Board 2
eshad Account suspended, duplicate created. Suspended listing shows. Verified listing does not Google Duplicates & Merges 3
W 1 business wants to create 2 profiles Google Local 101 11
H Home page and create map Google My Business & Google Maps 0
P Posts Created for Change in Business Hours Google My Business & Google Maps 2
djbaxter NEW Creating a new article thread How To Guides 0
djbaxter NEW How to create a new question and answer thread How To Guides 4
P Is it possible to create a second GMB page for a new business based at same address and landline? Multi-Location Issues 1
ashikjibon Can I create another GMB page by using the same Business name? (Different Location) Multi-Location Issues 4
P Creating Content Silo to improve Category Page (Best Practice Query) Local Content 1
j_holtslander Insta-fail when creating a place? Help & Support for Google Local 5
C Help: new owner for biz, former employee created GMB, posting offensive photos and won't relinquish Help & Support for Google Local 12
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
Nicole Basham Are You Still Creating Regular Google Posts? Google My Business & Google Maps 5
N Creating new location groups, does it affect other owners/managers' views? Multi-Location Issues 2
Oliver Keates Creating a GMB after Covid 19 Google My Business & Google Maps 1
CarrieHill NEW Use Places Scout to Create Visual Aids for Ranking, Monitor GMB Changes & Create GMB Scorecards Local SEO Tools & Software 4
Greg Bernhardt Creating a GMB listing for attorney owner of law firm Google My Business & Google Maps 7
K How Are New Categories Created? Google My Business & Google Maps 1
Rich Owings Can new GMB listings be created now? Google My Business & Google Maps 6
P Can you recommend a person or company to create Schema? Local Search 6
mikepetersonwi Unable to create GMB listing as it's considered a duplicate Google Duplicates & Merges 1
J Should I Create a GMB Website Google My Business & Google Maps 7
Barb Davids Create an event that my client works for but didn't create? Google My Business & Google Maps 1
M Fake Map Listings Auto-Created by Citation Service? Spam on Google 6
jasonfox I own a Real Estate Brokerage with 40 agents. What do I tell my agents when they can not create a GMB? Google Duplicates & Merges 17
A Am I creating duplicate content? Google Duplicates & Merges 9
FriarTuck00 Opening Soon - Create or Wait? Citations 4
Lachlan_Wells Creating Duplicate Listings for Multilingual Businesses Google My Business & Google Maps 2
Gsmithmike Would You Create Location Pages, or Use Home page to create citations? Local Search 1
T Avoiding Doorway Pages/Creating Unique Local Content Local Search 0
Callmenicholi Google My Business Creating Google Contributor Profiles - Train Wreck Google My Business & Google Maps 9
L Which is easier to rank? Claim existing listing or create new listing? Ranking Puzzles 2
Kevin Marshall Should I Create a New Email Address For Citation Work? Citations 11
J Cannot Create Login Contact Us Messages 1
Toy2004 Creating City Pages Local Search 10
iwebresults Create second location to qualify for LSA Paid Search and Local Service Ads 4
S Does adding service areas create a radius? Service Area Businesses 19
U Is Google creating more listings with data obtained from elsewhere Google My Business & Google Maps 6
L Newly Created GMB Listings Disappearing Help & Support for Google Local 0
L Second Google listing being created from phone number Help & Support for Google Local 5
Oleg Donets Creating GMB listing for individual services Google My Business & Google Maps 4
vivekrpatel Request to Create New Thread Contact Us Messages 1
D Write/delete/create information from (CMS/ERP/Google App Script) TO GMB API : in both ways Local SEO Tools & Software 1
P Creating local city pages near to my branches advice Local Search 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom