Does posting updates help for my Google Business Profile?

[socialadsintexas]

If I post weekly or monthly updates to my Google Buiness profile, does it make a difference? By Updates I mean add photos of work and also promotions, etc.. I see some businesses that post zero updates but still show up next to my Google Business profile (not paid). Wondering if I am wasting my time, doing this on a planned schedule.

Thanks!

 

[ElizabethRule]

It does not influence rankings at all, so that is why you see businesses who do not post at all ranking next to your business. But it can help convert users if done right. Personally, I wouldn't post more than once or twice a month, if that, unless you have new offers. I find offer posts are the more impactful when it comes to converting users and getting clicks to the site.

More on that here Google Posts: What We Learned From Analyzing Over 1,000 Google Posts

 

[socialadsintexas]

It does not influence rankings at all, so that is why you see businesses who do not post at all ranking next to your business. But it can help convert users if done right. Personally, I wouldn't post more than once or twice a month, if that, unless you have new offers. I find offer posts are the more impactful when it comes to converting users and getting clicks to the site.

More on that here Google Posts: What We Learned From Analyzing Over 1,000 Google Posts

Thank you very much!