Local Search Expert
- Jun 28, 2012
By now you are all aware of the dramatic increase in “Near Me” Local searches. Phrases like “near me,” “closest,” and “nearby” are increasingly popular queries on search engines. Google stated that searches including “near me” have increased 34X since 2011. The majority of those searches are from mobile.
One of our members, Jason, recently started a discussion about <a href="http://www.localsearchforum.com/local-search/37812-near-me-searches.html">Near Me Searches</a>.
In that discussion Colleen Harris from cdkglobal.com posted a study they had done on how "near me" type searches affected auto dealers. I thought the info was too good to be buried at the bottom of an older thread, so wanted to share here.
<a href="http://www.cdkglobal.com/insightcenter/your-website-near-your-customers">Is your website “near” your customers? | CDK Global</a>
Google, Siri and Cortana, are quickly becoming your handheld personal assistant, advisor and maybe even your therapist. Instead of rifling through the Yellow Pages or even browsing through search results, these little voices on your phone can give you the best answers to your every question. “Siri, find me the best pizza nearby,” “Hey Google, where’s the nearest gas station?” “Cortana, find a movie theater nearby.” Using your location, questions like these can quickly return the answer to whatever is nearest to you. As we thought of this, we realized the potential that this might have for dealership websites. So we asked the question:
Can putting the phrase “near me” help you turn shoppers into actual customers?
We looked at 82 dealer websites across our network to study whether or not adding the phrase “near me” to a dealers website could convert customers.
After five months, we noticed several key trends for those dealer websites who implemented the “near me” phrasing in their site.
Read on to discover some of the data this small but interesting study revealed.
Thanks for sharing Colleen!
In the original discussion about <a href="http://www.localsearchforum.com/local-search/37812-near-me-searches.html">Near Me Searches</a> several of our members had some great questions about the study. For instance Eric Rohrback said:
"I like the idea behind the test and appreciate you posting the link, but is there any way you'd be able to share more of the raw data? Was the 82 websites the ones you adjusted content on, or was that the total number of sites in the study (both control and experiment)? Were there any other site changes which could affect impressions for these queries? Were these sites ranking in a local pack or was this strictly organic, and do you think any of the changes Google made affected the study? And finally in what context did you use "near me" on site?"
I'll ping Colleen and see if there is anything she can add.
What do you think???
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