Favicons in Maps search menu?

[wesduplantier]

Was searching for a local/regional restaurant called Demos' last night (by their name, specifically) and noticed something different: The restaurant's logo appeared as a sort of favicon in the drop down of possible options.

I was able to replicate this using a national restaurant chain (Arby's).

But when I tried another vertical, a regional urgent care chain called CareNow, I saw the magnifying glass icon that I've usually seen in that spot.

Does anyone know how to get your logo to pull in like the Demos/Arby's shots? Is it only available to certain categories?

 

[keyserholiday]

I was unable replicate it. I know that Google has been increasing the place label icons for businesses using PPC. Chains easily qualify based on how much they spend. It could also be a test as Google does a lot of testing.

 

[hajnasiewicz]

I think I read if you spend a certain amount of dollars ($1,000+) in PPC you may get the favicons.

 

[Eoghan_Aircam]

It's pulling through from actively managed GMB chain accounts. I have tested on numerous clients of ours (who i know aren't running any PPC) so having an active paid SEM campaign is not a requirement. Likely being tested / rolled out category by category.

Nice find!

 

[hajnasiewicz]

It's pulling through from actively managed GMB chain accounts. I have tested on numerous clients of ours (who i know aren't running any PPC) so having an active paid SEM campaign is not a requirement. Likely being tested / rolled out category by category.

Nice find!

that's encouraging! thank you for the update!

 

[Justin Mosebach]

Is this in the Google Maps app or browser? If browser, is it Safari or Chrome?

I've noticed regular Google search doing this for a little while now.

Here's a Chrome browser in desktop: