wesduplantier

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Was searching for a local/regional restaurant called Demos' last night (by their name, specifically) and noticed something different: The restaurant's logo appeared as a sort of favicon in the drop down of possible options.

I was able to replicate this using a national restaurant chain (Arby's).

But when I tried another vertical, a regional urgent care chain called CareNow, I saw the magnifying glass icon that I've usually seen in that spot.

Does anyone know how to get your logo to pull in like the Demos/Arby's shots? Is it only available to certain categories?

arbys1.jpg


carenow1.jpg


demos1.jpg
 

keyserholiday

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I was unable replicate it. I know that Google has been increasing the place label icons for businesses using PPC. Chains easily qualify based on how much they spend. It could also be a test as Google does a lot of testing.
 

hajnasiewicz

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I think I read if you spend a certain amount of dollars ($1,000+) in PPC you may get the favicons.
 

Eoghan_MFeed

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It's pulling through from actively managed GMB chain accounts. I have tested on numerous clients of ours (who i know aren't running any PPC) so having an active paid SEM campaign is not a requirement. Likely being tested / rolled out category by category.

Nice find!
 

hajnasiewicz

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It's pulling through from actively managed GMB chain accounts. I have tested on numerous clients of ours (who i know aren't running any PPC) so having an active paid SEM campaign is not a requirement. Likely being tested / rolled out category by category.

Nice find!
that's encouraging! thank you for the update!
 
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Is this in the Google Maps app or browser? If browser, is it Safari or Chrome?

I've noticed regular Google search doing this for a little while now.

Here's a Chrome browser in desktop:
1598462192422.png
 
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