wesduplantier

Member
Joined
Jun 24, 2020
Messages
6
Was searching for a local/regional restaurant called Demos' last night (by their name, specifically) and noticed something different: The restaurant's logo appeared as a sort of favicon in the drop down of possible options.

I was able to replicate this using a national restaurant chain (Arby's).

But when I tried another vertical, a regional urgent care chain called CareNow, I saw the magnifying glass icon that I've usually seen in that spot.

Does anyone know how to get your logo to pull in like the Demos/Arby's shots? Is it only available to certain categories?

arbys1.jpg


carenow1.jpg


demos1.jpg
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
411
I was unable replicate it. I know that Google has been increasing the place label icons for businesses using PPC. Chains easily qualify based on how much they spend. It could also be a test as Google does a lot of testing.
 

hajnasiewicz

LocalU Member
Joined
Oct 28, 2016
Messages
272
I think I read if you spend a certain amount of dollars ($1,000+) in PPC you may get the favicons.
 
Joined
Oct 13, 2017
Messages
55
It's pulling through from actively managed GMB chain accounts. I have tested on numerous clients of ours (who i know aren't running any PPC) so having an active paid SEM campaign is not a requirement. Likely being tested / rolled out category by category.

Nice find!
 

hajnasiewicz

LocalU Member
Joined
Oct 28, 2016
Messages
272
It's pulling through from actively managed GMB chain accounts. I have tested on numerous clients of ours (who i know aren't running any PPC) so having an active paid SEM campaign is not a requirement. Likely being tested / rolled out category by category.

Nice find!
that's encouraging! thank you for the update!
 
Joined
Oct 22, 2018
Messages
117
Is this in the Google Maps app or browser? If browser, is it Safari or Chrome?

I've noticed regular Google search doing this for a little while now.

Here's a Chrome browser in desktop:
1598462192422.png
 

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