- Mar 15, 2016
@keyserholiday @JoyHawkins You ever seen this type of 'review fraud'? That's a pretty elaborate scheme and Google caught him. Cheating never prospers, but also highlights that you can't cut corners even when you're trying to find justice.The Scheme
Michael Arnstein, the CEO, at first tried to do things the right way. He hired lawyers and shelled out quite a bit of money in order to get a court order to delist several websites that were posting these misleading and false reviews.
Unfortunately, after the initial success, new sites just kept popping up. So rather than re-wage the same legal battle, he just took the court order he won that directed Google to delist certain links, and photoshopped it to swap out one set of links for the newest ones, and sent that to Google. He was under the firm belief that Google doesn't actually verify the delisting court orders they receive, and would just comply. He was very wrong.
Forging Court Orders Is No Way to Delist Bad Reviews