GMB Insights - Maps views vs. Search Views

[HoosierBuff]

I'm looking at Google Maps views in search, and wondering why Google Maps views are more than what I'm seeing for Google Search.

I'm biased. I'm expecting that the predominant user behavior for this Roofing company is for people to go Google Search as the first stop. LIke, if I need a roofer, I'm going to go to search in the regular google search box. . .not a map. Particularly because I'm not going to their location, they are coming to me.

I was surprised to see that the Maps had more views than search. Is this a counting anomaly, or do I have user behavior wrong?

 

[Yan Gilbert]

Some good info in this article:

3 Reasons Why You Should Ignore the Views Metric in Google My Business Insights - Sterling Sky Inc

Basically a Maps view is counted from many different places within the ecosystem which makes it difficult to make sense of since there is no separation of data.

 

[HoosierBuff]

Thank you Yan - I figured it was something like that, I just wanted to be sure.