GMB listing link

[Janell H]

Hi experts! We want to link to our client’s GMB listing from our client’s website. We will put the GMB link in the website footer most likely.

How do I find the GMB listing link? Is it best practice to link to the Google Maps listing or the GMB listing?

One of my team members thinks it’s crazy to use the GMB link because we are sending users away from our client’s website back out into internet search.

Thanks in advance for your expertise!

 

[Margaret Ornsby]

Hi Janell

It's not crazy to link your website to your GMB listing, it's good practice.

The GMB listing link comes in a number of forms - the maps link, the CID, the placeID and the Profile short name.

The last one is probably the easiest. You can create your profile short name on the listing info section, the blue @ sign is where it is. The link then becomes

https://g.page/yourprofileshortname

 

[Janell H]

Thank you! How do I obtain the CID and the placeID?

 

[Yan Gilbert]

The PlaceId can be found by going here:

Place ID Finder | Maps JavaScript API | Google for Developers

developers.google.com

(There's another version of this tool but it won't work for listings with hidden addresses.)


The CID url can be found by bringing up the knowledge Panel for the business, looking at the source code of the page and searching for: ludocid=
The number after that string will be the CID URL number. Add the number to the rest of the url like so:

Google Maps

Find local businesses, view maps and get driving directions in Google Maps.

www.google.com

If you are doing it often, there is a Chrome plugin that will help go a bit quicker:

Company Information in Google - Chrome Web Store

Get Company Information when using Google Search & Maps

chrome.google.com

 

[djbaxter]

If you are doing it often, there is a Chrome plugin that will help go a bit quicker:

Company Information in Google - Chrome Web Store

Get Company Information when using Google Search & Maps

chrome.google.com

That's pretty cool.

Does anyone know of a similar extension for Firefox?

 

[Seth Winterer]

This tool will give you the maps CID link. You just start a business search PlePer Tools - CID converter and link generator

 

[Barb Davids]

I haven't heard of putting the GMB link in a website. What's the benefit as opposed to embedding a Google Map?

 

[hajnasiewicz]

Any examples of putting a GMB link in a website? Anchor text?

 

[Tim Colling]

It's not crazy to link your website to your GMB listing, it's good practice.

Why would you do that? I agree with the OP's colleague, it seems like you're sending the user back out to search. What is the advantage in doing that?

 

[Contractor]

Why would you do that? I agree with the OP's colleague, it seems like you're sending the user back out to search. What is the advantage in doing that?

I put my GMB link on my "Services Area" page in a place that most people will not even see to click on. I did it more for Google than viewers. But even if viewers click on it, they are taken directly to my profile on Google which gives them a lot of info in an authoritative setting.

IMO, I don't see it as them going to a search page, I see it as them going to a profile page which has many links for them to click to continue to learn about my company, including reviews, products, services, posts, pictures, special hours, etc. etc.

 

[hajnasiewicz]

I put my GMB link on my "Services Area" page in a place that most people will not even see to click on. I did it more for Google than viewers. But even if viewers click on it, they are taken directly to my profile on Google which gives them a lot of info in an authoritative setting.

IMO, I don't see it as them going to a search page, I see it as them going to a profile page which has many links for them to click to continue to learn about my company, including reviews, products, services, posts, pictures, special hours, etc. etc.

May I ask, what is the anchor text or call to action text that you put on the link? I'm trying to visual the UX.

 

[Contractor]

May I ask, what is the anchor text or call to action text that you put on the link? I'm trying to visual the UX.

The link is my company g.page link. The anchor text is just my company name.

Be advised, I am NOT an SEO pro or anywhere near it.

 

[freerunr]

The PlaceId can be found by going here:

Place ID Finder | Maps JavaScript API | Google for Developers

developers.google.com

edited to replace 404 link here as well ~ djbaxter

(There's another version of this tool but it won't work for listings with hidden addresses.)[/URL]

Looks like the URL for this is now different, so just providing the updated one here: Place ID Finder | Maps JavaScript API | Google Developers

 

[Yan Gilbert]

Thanks. I've updated the link I previously posted.

 

[Janell H]

Thank you for all of the replies! I appreciate it. Is it better to link to your Google Maps listing OR the Google My Business listing OR both (a Google My Business listing link and also an embedded Google Maps)?

 

[Brock1321M]

Hi experts! We want to link to our client’s GMB listing from our client’s website. We will put the GMB link in the website footer most likely.

How do I find the GMB listing link? Is it best practice to link to the Google Maps listing or the GMB listing?

One of my team members thinks it’s crazy to use the GMB link because we are sending users away from our client’s website back out into internet search.

Thanks in advance for your expertise!

You can also embed the map itself, you can also embed driving directions on a location page, it helps....

 

[Niki Gross]

Has anyone tried linking to the Place ID from customer reviews on the local page?