Janell H

Member
Joined
Mar 18, 2014
Messages
50
Reaction score
5
Hi experts! We want to link to our client’s GMB listing from our client’s website. We will put the GMB link in the website footer most likely.

How do I find the GMB listing link? Is it best practice to link to the Google Maps listing or the GMB listing?

One of my team members thinks it’s crazy to use the GMB link because we are sending users away from our client’s website back out into internet search.

Thanks in advance for your expertise!
 

Margaret Ornsby

Local Search Expert
Joined
Jul 22, 2013
Messages
503
Reaction score
231
Hi Janell

It's not crazy to link your website to your GMB listing, it's good practice.

The GMB listing link comes in a number of forms - the maps link, the CID, the placeID and the Profile short name.

The last one is probably the easiest. You can create your profile short name on the listing info section, the blue @ sign is where it is. The link then becomes
Code:
https://g.page/yourprofileshortname
 

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
451
Solutions
1
Reaction score
518
The PlaceId can be found by going here:

(There's another version of this tool but it won't work for listings with hidden addresses.)


The CID url can be found by bringing up the knowledge Panel for the business, looking at the source code of the page and searching for: ludocid=
The number after that string will be the CID URL number. Add the number to the rest of the url like so:

If you are doing it often, there is a Chrome plugin that will help go a bit quicker:
 

djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,512
Reaction score
1,659

Barb Davids

Member
Joined
Apr 24, 2019
Messages
51
Reaction score
17
I haven't heard of putting the GMB link in a website. What's the benefit as opposed to embedding a Google Map?
 

hajnasiewicz

GMB Product Expert
LocalU Member
Joined
Oct 28, 2016
Messages
315
Reaction score
159
Any examples of putting a GMB link in a website? Anchor text?
 

Contractor

Member
Joined
Jan 24, 2020
Messages
204
Reaction score
70
Why would you do that? I agree with the OP's colleague, it seems like you're sending the user back out to search. What is the advantage in doing that?
I put my GMB link on my "Services Area" page in a place that most people will not even see to click on. I did it more for Google than viewers. But even if viewers click on it, they are taken directly to my profile on Google which gives them a lot of info in an authoritative setting.

IMO, I don't see it as them going to a search page, I see it as them going to a profile page which has many links for them to click to continue to learn about my company, including reviews, products, services, posts, pictures, special hours, etc. etc.
 

hajnasiewicz

GMB Product Expert
LocalU Member
Joined
Oct 28, 2016
Messages
315
Reaction score
159
I put my GMB link on my "Services Area" page in a place that most people will not even see to click on. I did it more for Google than viewers. But even if viewers click on it, they are taken directly to my profile on Google which gives them a lot of info in an authoritative setting.

IMO, I don't see it as them going to a search page, I see it as them going to a profile page which has many links for them to click to continue to learn about my company, including reviews, products, services, posts, pictures, special hours, etc. etc.
May I ask, what is the anchor text or call to action text that you put on the link? I'm trying to visual the UX.
 

freerunr

Member
Joined
Feb 7, 2013
Messages
115
Reaction score
43

Janell H

Member
Joined
Mar 18, 2014
Messages
50
Reaction score
5
Thank you for all of the replies! I appreciate it. Is it better to link to your Google Maps listing OR the Google My Business listing OR both (a Google My Business listing link and also an embedded Google Maps)?
 

Brock1321M

Member
Joined
Feb 16, 2020
Messages
14
Reaction score
6
Hi experts! We want to link to our client’s GMB listing from our client’s website. We will put the GMB link in the website footer most likely.

How do I find the GMB listing link? Is it best practice to link to the Google Maps listing or the GMB listing?

One of my team members thinks it’s crazy to use the GMB link because we are sending users away from our client’s website back out into internet search.

Thanks in advance for your expertise!
You can also embed the map itself, you can also embed driving directions on a location page, it helps....
1603989630056.png
 

Niki Gross

Member
Joined
Aug 14, 2019
Messages
37
Reaction score
27
Has anyone tried linking to the Place ID from customer reviews on the local page?
 
Similar threads
Thread starter Title Forum Replies Date
L Link to Single Platform on GMB Listing Google My Business & Google Maps 11
Nathan Schoell Does linking YouTube channel with GMB listing benefit SEO? Google My Business & Google Maps 2
J Getting Rid of Incorrect Highlights in GMB mobile listing ( highlights you can't update on back end ) Google My Business & Google Maps 1
greenworld_ Adding a new location extension for a separate GMB listing Paid Search and Local Service Ads 1
M Removing old GMB listing from previous owner of premises Google My Business & Google Maps 1
1 GMB Listing Disabled after updating address... Google My Business & Google Maps 12
TriciaClements 3 Businesses - how to handle GMB listings for SAB? Google My Business & Google Maps 4
Scott Rawlins GMB Listing in Greece Google My Business & Google Maps 4
RobertCarnitas GMB Spam for 'Located In' business - Does it affect the GMB listing for the business that is located inside it? Spam on Google 3
D New GMB listing possible due to acquisition of company? Service Area Businesses 3
Jen Currier Would you set up an Architect client with a Hybrid/SAB GMB listing if the location was residential? Service Area Businesses 2
jross Incomplete GMB Listing Error? Google My Business & Google Maps 3
Annika Neudecker Mysteriously vanishing GMB listings Google My Business & Google Maps 5
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
NickB-Tampa Should all the phone numbers on the landing page to our GMB listing be included in the structured data? Google My Business & Google Maps 2
FriarTuck00 Question Regarding GMB Listings and Phone Numbers Multi-Location Issues 3
Professor M Is Google thinking of adding payment capabilities to GMB listings/website? Google My Business & Google Maps 2
C Changing website on GMB listing seems to have caused massive a loss of traffic :( Moving or Name Changes 1
B GMB listing missing from search, dashboard and GSC. Yikes!!! Help & Support for Google Local 3
J Wrong GMB Listing Appearing when Searching for Physician by Name Google My Business & Google Maps 4
brownaddesign Help with Bing Places - Accidently imported all our GMB listings Local Search 3
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
M Google changes client's 5 year old, verified GMB to a duplicate listing Google Duplicates & Merges 7
IanJohnson Office destroyed in hurricane, what should we do about the GMB listing? Google My Business & Google Maps 1
abbiebeltran Disgruntled former employee leaves 9 1-star reviews and counting on GMB listing Local Reviews 5
L Recently verified GMB listing not showing much info Help & Support for Google Local 6
RogerM Auditing a GMB listing NAP, Categories, Dashboard Data 3
Koray Tuğberk GÜBÜR GMB Listing Services and Products Local Search 6
nathangdavidson Is having more than one GMB listing actually against Google guidelines? Spam on Google 9
C GMB Listing Hijacked Google My Business & Google Maps 3
NickB-Tampa Should a physician's assistant have their own GMB listing? Google My Business & Google Maps 7
J De-emphasizing a Physician's GMB Listing Local Search 4
DanielTexasLira Business acquires another business. Should I rename the old GMB listing or label it as "Permanently Closed"? Google My Business & Google Maps 2
lukeelliott Using DNI Call Tracking With Website Connected To A GMB Listing Google My Business & Google Maps 1
Koray Tuğberk GÜBÜR Google Doesn't Show a Proper Knowledge Panel with GMB Listing Multi-Location Issues 8
Travis Van Slooten Hard Suspension of GMB Listing: Multiple Businesses at Same Address? Google My Business & Google Maps 9
Jeffrey GMB Listing Not Showing For Direct Searches Google My Business & Google Maps 7
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8
T Separate GMB listings for head office/factory and factory/showroom Multi-Location Issues 3
ganapathy Default Google Ads Extension Phone Number (Advanced information section) in GMB Listing Google My Business & Google Maps 2
Tim Colling Matterport 3D Virtual Tours in GMB listings? Google My Business & Google Maps 6
Kevin Marshall GMB Listing Ownership Hijacked Google My Business & Google Maps 4
A Can you add images of Cannabis to GMB listings? Google My Business & Google Maps 3
NickB-Tampa Issues with transferring GMB listings Google My Business & Google Maps 2
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
Justin Mosebach PSA: Attempts to hijack listings (don't ignore these GMB notification emails) Google My Business & Google Maps 4
Tim Colling How to find the email address of another User on a GMB listing Google My Business & Google Maps 3
Rich Owings Is anyone having trouble adding users to GMB listings? All Things Google My Business [PRIVATE] (LocalU) 5
LakewoodSEO Height listed in GMB profiles? Google My Business & Google Maps 1
Jeffrey Review count on Ad is different then review count on GMB listing Google My Business & Google Maps 5

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom