CraigJMount

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Hey guys,

I'm curious how you all format your UTM codes for GMB posts. This is something I'm trying to get better at doing for Posts specifically.

The main issue I have is figuring out what to name the campaign for multi-location businesses.

E.g.- utm_source=google&utm_medium=local&utm_campaign=gmb_post_(location)_(mmddyy)

Open to suggestions.
 

Margaret Ornsby

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The parameter format I use is:
?utm_medium=local&utm_campaign=posts&utm_source=google&utm_content=keyword

Kinda like the idea of date, will think that over. Thanks for sharing.

Looking forward to other people's ideas :)
 

BenFisher

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The way I do it it utm_medium=local&utm_campaign=posts&utm_source=GoogleMaps&utm_content=Posts&utm_term=(mmddyy_topic)

In theory, you could add location into utm_term.

utm_source=google&utm_medium=local&utm_campaign=gmb_post_(location)_(mmddyy)&utm_term=(location)
 

aggiejulie12

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Hi Margaret,

Make sure that you're updating your channel groupings in Google Analytics if you're planning on using parameters not listed in Google's default channel definitions. I believe the way it stands now, your links would be classified under the channel grouping "Other"

Here's a link to Default channel definitions:

Default channel definitions - Analytics Help
 

Digitaldar

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I have been using GMB for channel/medium, source and campaign for the URL that is listed in info.

For post, I change the campaign to post.
For event, i change the campaign to event

What an eye opener for one client... all their traffic comes in from GMB!
 

Yan Gilbert

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This is how I tag the urls for the links in the GMB listing that would accommodate multi location businesses (article here UTM Examples for Better Google My Business (GMB) Tracking)

domain.com?utm_source=GMB&utm_medium=Location1&utm_campaign=Website
domain.com?utm_source=GMB&utm_medium=Location1&utm_campaign=Appointment

So working off of that, a post could be

domain.com?utm_source=GMB&utm_medium=Location1&utm_campaign=Post-ID

I know that not using 'source=google' will split that data in Analytics by default, but I tend to look at that separately anyway. I usually check with Search Console so it's easy to filter by -url contains- "medium=Location" to be able to group all location data at once.
 

Tim Colling

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This is what I have been using:

?utm_source=gmb&utm_medium=gmburl&utm_campaign=gmburl
 

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