CraigJMount

Local Search Expert
LocalU Member
Joined
Oct 23, 2017
Messages
87
Hey guys,

I'm curious how you all format your UTM codes for GMB posts. This is something I'm trying to get better at doing for Posts specifically.

The main issue I have is figuring out what to name the campaign for multi-location businesses.

E.g.- utm_source=google&utm_medium=local&utm_campaign=gmb_post_(location)_(mmddyy)

Open to suggestions.
 

Margaret Ornsby

Local Search Expert
Joined
Jul 22, 2013
Messages
502
The parameter format I use is:
?utm_medium=local&utm_campaign=posts&utm_source=google&utm_content=keyword

Kinda like the idea of date, will think that over. Thanks for sharing.

Looking forward to other people's ideas :)
 

Digitaldar

Member
Joined
Dec 8, 2014
Messages
148
I have been using GMB for channel/medium, source and campaign for the URL that is listed in info.

For post, I change the campaign to post.
For event, i change the campaign to event

What an eye opener for one client... all their traffic comes in from GMB!
 

Yan Gilbert

Administrator
Moderator
Local Search Expert
LocalU Faculty
Joined
Oct 15, 2016
Messages
433
This is how I tag the urls for the links in the GMB listing that would accommodate multi location businesses (article here UTM Examples for Better Google My Business (GMB) Tracking)

domain.com?utm_source=GMB&utm_medium=Location1&utm_campaign=Website
domain.com?utm_source=GMB&utm_medium=Location1&utm_campaign=Appointment

So working off of that, a post could be

domain.com?utm_source=GMB&utm_medium=Location1&utm_campaign=Post-ID

I know that not using 'source=google' will split that data in Analytics by default, but I tend to look at that separately anyway. I usually check with Search Console so it's easy to filter by -url contains- "medium=Location" to be able to group all location data at once.
 

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