Fiera24

Member
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Jul 30, 2020
Messages
6
As a group of professionals I'm aware that we can list our organization locations as well individual practitioner listings, but I'm wondering if the practitioner listings would "weigh down" our org listings? Any advice?
 

Phil Rozek

Local Search Expert
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@Fiera24, the practitioner listings wouldn't "weigh down" the organization's GMB page in terms of making it less likely to rank well.

The main concern is category overlap. If you really don't want the org page to be third banana to one or more practitioner pages, then the practitioner page(s) should use GMB categories different from the org's category.

That's somewhat related to the (smaller) concern of where Google reviews should go. If you want to ensure that all Google reviews go to the org page, you may want to skip the practitioner page(s).
 

Fiera24

Member
Joined
Jul 30, 2020
Messages
6
Thank you for your input Phil! That leads me to another question. What if the organization is listed in multiple categories (well, all that are options that fit appropriately). Then, would it be unwise to have the separate practitioner listing if they are in ONE of those multiple categories the org is in (but both have different primaries)?

Does it benefit me to have the additional practitioner listings?

And if I decide to remove them, which process should i follow? Mark as duplicate?

Thanks again!
 

whitespark

1
LocalU Faculty
Joined
Aug 9, 2012
Messages
449
Phil nailed it. It’s a great idea to expand the terms your business can rank for by using practitioner listings to target different categories. Make sure you’re feeding reviews to all the listings.
 

Fiera24

Member
Joined
Jul 30, 2020
Messages
6
@Fiera24, the practitioner listings wouldn't "weigh down" the organization's GMB page in terms of making it less likely to rank well.

The main concern is category overlap. If you really don't want the org page to be third banana to one or more practitioner pages, then the practitioner page(s) should use GMB categories different from the org's category.

That's somewhat related to the (smaller) concern of where Google reviews should go. If you want to ensure that all Google reviews go to the org page, you may want to skip the practitioner page(s).

Thanks Phil! What if the org listing uses ALL the relevant categories and the practitioner listing uses one of them? Does that mean the org listing can't use the category at all?
 

Fiera24

Member
Joined
Jul 30, 2020
Messages
6
@Fiera24, no, that's fine. The main thing you want to avoid is having the "primary" categories overlap. As long as the practitioner listing has a different primary category from the org's primary category, your pages are pretty unlikely to cannibalize each other.
That's good to know, thank you! On a similar, but different note, what about org locations that are somewhat near each other (5 miles apart). Should they have different primary categories as well? Thanks!
 

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