Joined
Aug 8, 2012
Messages
127
Reaction score
5
I have a client whose dentist listing is ranking well for the office. There is also an office listing that doesn't show up at all - it is a newer listing. His has been around for a long time. Should i just promote his listing and not worry about the office one or try to promote the office listing so it starts to show up in searches? NOTE: the dentist listing is the one promoted on the website...not the newer office listing. Just changing that might help...HOWEVER i don't want to risk losing his and then i will have nothing.
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,091
Solutions
9
Reaction score
3,502
My vote is if it's not broken, don't fix it. If he's ranking well with one listing, I'd continue to focus on that one. I always try to think of what would result in the highest ROI for the client (without breaking Google's rules). You focusing on that listing results in a higher ranking thus more phone calls for the client, while abiding by Google's rules so I think it's a win-win.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Uber complicated and totally depends and I'd have to consult to give you the right answer since it would require a deep dive.

But in general terms...

1) Which to promote depends in part on what the client wants. Normally they want the practice to rank, so then you need to minimize the Dr listing so it is not outranking or pushing out the practice listing.

2) The practice listing may not rank as high since it's newer or may not be as strong.

BUT it's also possible/likely because it's just not ranking because the Dr. listing is in the way.

I've done this many times. I 'minimize' the Dr listing, and then the practice pops up where it should be.


If there are 90 Dentists in a town and only 7 spots in the pack, Google is just not going to give one business 2 spots. She won't put both the Dr and the practice in the pack and give them 2 of the 7 spots.

3) If the Dr does not care at all about his practice brand name and just wants to rank with either one, then as Joy said leave it. But in my experience they usually want the practice to rank and want to get rid of the Dr listing, so that's why I invented the "minimize" technique which Jade recently said she thought made sense and was a good strategy.

I wrote up a strategy for dealing with the ranking problem below. All the consultants that have tried it tell me it works well.

Read both in detail BOTTOM ONE 1st.

http://marketing-blog.catalystemarketing.com/index.php?s=practitioner+duplicates
 
Similar threads
Thread starter Title Forum Replies Date
R Overcoming New Google Places Duplicate Listing Problems for Dentists, Doctors, Attorn Recycle Bin 0
R Google Places DUPLICATES ? Have Doctor, Dentist or Lawyer DUPES? You NEED to Read Thi Google Duplicates & Merges 0
R Google Places DUPLICATES ? Have Doctor, Dentist or Lawyer DUPES? You NEED to Read Thi Google Duplicates & Merges 0
Barb Davids Review restriction for dentists in AU? Local Reviews 3
Matt Chauhan Serious Problem With A Dentist's Local Rankings. NAP, Categories, Dashboard Data 1
F Stock Photos for Products for a Dentist Google My Business & Google Maps 6
Creativedge Question on duplicate content and search ranking for dentists Local Search 13
S GMB For Dentist Ask a LocalU Expert [PRIVATE] (LocalU) 7
Andy Keyword stuffing - dentist NYC Spam on Google 3
brownaddesign Dentist Still Associated With Former Employer's GMB Local Search 7
Jon Cahen Dentist Algo Change? Organic SEO 2
J This Pediatric Dentist has NO Idea Who She's up Against! Recycle Bin 0
Trevor Tynes Dentist on Yellowpages Citations 2
Chris Ratchford Schema markup for Orthodontist... Dentist or Physician? Local Search 2
J 1 dentist at 1 dental office Google My Business & Google Maps 2
Tony Wang Temporary Relocation for Dentist? Nightmare? Google My Business & Google Maps 9
Chris Ratchford Patient writes 1 star review for dentist at all 5 locations... Local Reviews 16
Grabgooglesgoogles GMB Categories: Dentist + Dental Clinic Google My Business & Google Maps 8
bczubiak Performing Client Audits. Dentist Phone Number Not Showing up in Google Maps Google My Business & Google Maps 4
JoshuaMackens Getting The Correct Dentist To Show Local Search 4
D Putting the City Name in Dentist's GMB Listing Local Search 11
Tyson Downs What Would You Do? Two Dentists, One Office Help & Support for Google Local 0
B Dentist w/ 6 Possible Locations - How to Deal with Citations? Google My Business & Google Maps 2
bczubiak Came Across My First .care Domain For a Dentist Local Search 2
bczubiak Local Search - Dentist is considering changing his name due to racial profiling Local Search 6
Scott Rawlins New Dentist, New Site, Same Address, Phone and Staff Citations 9
Klaas Koopman Local SEO For Dentists... hard market right? Consultant's Corner 3
R Dentist that Killed Lion, SLAUGHTERED by Reviews. Reported to Google... Local Reviews 24
Linda Buquet 10 Content & Copywriting Tips for Dentists that Put you Ahead of the Pack Local Search 0
R how would you handle a dentist practice sold to a new owner Help & Support for Google Local 6
Rich Owings Dentist practice/practicioner change of NAW Help & Support for Google Local 14
Linda Buquet Will New gTLD Domains Like .dentist Boost SEO Rankings??? Local Search 21
Linda Buquet ▶ Top 5 Local Ad Stats of the Week for Dentists Local Search 3
M Real Estate, Layers, Doctors & Dentists... Accountants? Google Duplicates & Merges 1
Margaret Ornsby Real Estate, Layers, Doctors & Dentists... Accountants? Google Duplicates & Merges 1
7 Dentist with a GREAT website and GREAT local pages listing gets KILLEDby others! Help & Support for Google Local 2
Linda Buquet Local Search Tips for Doctors, Dentists & Chiropractors by Tyson Downs Local Search 5
V Rank Puzzle - When a Dentist Ranks who is doing EVERYTHING "wrong", or doing NOTHING. Ranking Puzzles 13
vmessina Rank Puzzle - When a Dentist Ranks who is doing EVERYTHING "wrong", or doing NOTHING. Ranking Puzzles 13
H Dentist showing up twice when hovering over map... Duplicate? Google Duplicates & Merges 4
HurricaneK8 Dentist showing up twice when hovering over map... Duplicate? Google Duplicates & Merges 4
Linda Buquet NEW! Local Carousel now shows Dentists, Drs & Attorneys Google My Business & Google Maps 8
L Ranking Puzzle - Why in the World Does this Dentist Rank #1? Ranking Puzzles 14
Linda Buquet Ranking Puzzle - Why in the World Does this Dentist Rank #1? Ranking Puzzles 14
Linda Buquet Forrest Gump does Google Local, G+ for Dentists & More Local Search 0
Linda Buquet Google+ Primer for Dentists - Episode 1 Google My Business & Google Maps 1
I Dentist Maps Optimization - Dr's Listing vs. Practice Listing Google Duplicates & Merges 1
iFuse Dentist Maps Optimization - Dr's Listing vs. Practice Listing Google Duplicates & Merges 1
J Curious what you recommend about dental practice with multiple dentists! Google Duplicates & Merges 4
J Curious what you recommend about dental practice with multiple dentists! Google Duplicates & Merges 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom