Google Analytics 4

[Lanerizz]

Wanted to see if anyone else had started the dive into GA4 and was willing to share any tips or struggles.

We've set this up for a couple clients, and so far are having a really hard time with Source/Medium data matching up between Universal Analytics and GA4.

UA is showing me this for today: 2021-02-26_15-34-16
GA4 shows me this: 2021-02-26_15-35-15

Over 30 days this is all we're seeing, GA4 only seems interested in tracking Google Ads properly: 2021-02-26_15-36-28

Any tips or ideas on how to get these to match up better?

 

[Tyson Downs]

We have ours tracking properly. I have a great GA professional I've worked with for years that I can refer you to if you'd like. Send me a message if you want me to get you her info.