Google Analytics - setting up goals for click-to-call

[Chris Ratchford]

I have a client who wants to track visitors who click to call anytime there's a phone number on their website. They're not using call tracking AND they have 7 locations each w/ a different number.

I successfully setup a goal for appointment requests (via confirmation page visit) but tracking a click is stumping me.

 

[Yan Gilbert]

You can use Google Tag Manager to fire an Event to Analytics when a click is recorded on a telephone number. Then setup a corresponding Goal to match the Event.

Basic Steps for GTM:

Create a Google Tag Manager Container and install the code on the website

1. Create Trigger
2. Choose Event
3. Choose Click
4. Configure trigger on Just Links
5. Enable when Page URL contains .*
6. Fire ON Click URL contains "tel:"
7. Create Trigger
8. Create New Tag
9. Choose Google Analytics Tag; choose Universal
10. Configure the Tag for Click
11. Put in your UA tracking ID from Google Analytics
12. Choose the Track type for Event
13. Define the Event
14. Category = Click, Action = Phone Call Click, Label = Page Path
15. Fire On choose More, then choose your phone call trigger
16. Create Tag

You can test inside GTM preview to see if the Trigger fired, but you can also see right away if you go to Real Time: Events in Analytics

Its much easier with visuals and this video may help:

 

[Chris Ratchford]

Awesome, Yan!!! Thank you for helping.

 

[MuneebRahmani]

You can use Google Tag Manager to fire an Event to Analytics when a click is recorded on a telephone number. Then setup a corresponding Goal to match the Event.

Basic Steps for GTM:

Create a Google Tag Manager Container and install the code on the website

1. Create Trigger
2. Choose Event
3. Choose Click
4. Configure trigger on Just Links
5. Enable when Page URL contains .*
6. Fire ON Click URL contains "tel:"
7. Create Trigger
8. Create New Tag
9. Choose Google Analytics Tag; choose Universal
10. Configure the Tag for Click
11. Put in your UA tracking ID from Google Analytics
12. Choose the Track type for Event
13. Define the Event
14. Category = Click, Action = Phone Call Click, Label = Page Path
15. Fire On choose More, then choose your phone call trigger
16. Create Tag

You can test inside GTM preview to see if the Trigger fired, but you can also see right away if you go to Real Time: Events in Analytics

Its much easier with visuals and this video may help:

Thank you for the guide, just one thing I would like to know, my client has 120 pages website (cell phone repair company) and each page have around 4-6 call button how can I add tracking code on that button? by manually its time-consuming work.

Thanks,

 

[Yan Gilbert]

If the button codes are all using the +tel html, then the instructions above will capture all the clicks. You won't be able to know which one of the buttons were clicked, it'll only tell you which page the user was on though.